Episodes

Ron and Ed welcome another CATO Institute scholar, Jennifer Huddleston, to the show to discuss the effects of technology policy on innovation and economic growth. Jennifer will also share her insights about the anti-trust cas...

In this episode of The Soul of Enterprise, Ron and Ed sit down with Reilly Newman to explore his manifesto: the powerful intersection of science and strategy in business. Reilly emphasizes the importance of clarity as a drive...

In this unique episode of The Soul of Enterprise, Ron and Ed embark on a journey through time as they interview the legendary 19th-century French economist, Frédéric Bastiat. Thanks to AI technology, ChatGPT will bring Bastia...

In this episode, Ed and Ron will delve into the profound insights from Peter Block's book The Answer to How is Yes, especially his How? vs. What Matters questions. We'll explore these six pivotal questions that Block argues k...

In this episode of The Soul of Enterprise, Ron and Ed explore the themes presented in Doughnuts and Degrowth by Andrew Stuttaford. The article delves into the growing ideological shift from economic growth to a focus on susta...

Co-hosts Ron Baker and Ed Kless talk with Dr. Wendy Dean, author of If I Betray These Words. Dr. Dean, a psychiatrist and co-founder of the nonprofit Moral Injury of Healthcare, explores the profound ethical dilemmas faced by...

Join Ed and Ron for an enlightening interview with Geraldine Carter, a consultant to CPA firms and author of the transformative book Down to 40 Hours: A Roadmap for CPAs to End Overworking Without Giving Up Revenue. Geraldine...

In this episode of The Soul of Enterprise, hosts Ron Baker and Ed Kless dive into the world of creativity and innovation with a focus on the work of two remarkable individuals: Rory Sutherland and Rick Rubin. Sutherland, a le...

Ron and Ed once again share entries from their One Thing journals, so this episode is a bit random, but contains nugget after nugget on curated wisdom for the reading and listening habits of the hosts.

Join Ed and Ron as they delve into the complexities of modern pricing strategies and their impacts on consumers and brands. We’ll explore the supposed frustration consumers face with the rise of add-on fees and personalized p...

Ron and Ed return to their roots and will be talking all things pricing this week including trends in subscription pricing as well as rethinking some previously discussed topics. If you have any questions or topics you want t...

With the explosion of ChatGPT and other AI tools recently, Ron and Ed thought it made sense to investigate some of the forebears of AI technology. Certainly, Issac Asimov's I, Robot falls into that category and better to have...

Join Ron and Ed as they explore the concepts behind Ed's new venture, the MetaConsulting Academy. Ed developed the idea of a metaconsultant a few years age when he realized that he has spent the better part of his career cons...

Ron and Ed welcome back for the fifth time, author, speaker, and positioning and strategy guru, Tim Williams. Tim has been doing a ton of thinking (as always) about a productized business model and capturing the value of AI f...

Ron and Ed welcome Dr. Kimberlee Josephson back to the show for a fourth time. This week they will talk about Kimberlee's latest articles published on the AIER site, including: * Apple’s Big Business: Mises is Right, Sen Warr...

Join Ron and Ed as the interview Hector and Carlos Garcia about their upcoming conference Reframe 2024: Influential Conversations for Accountants. This conference centers on the transformative power of language in reshaping p...

Ron and Ed dive deep into the contentious world of price discrimination. They explore how businesses leverage consumer data and market segmentation to charge different prices for the same product, sparking debate over fairnes...

Join Ron and Ed for an enlightening episode where we draw pivotal lessons from the extraordinary planning and execution of D-Day, as detailed in the National Review article, D-Day at 80: How the Allies Won at Normandy and Cha...

Time once again for another alliterative assembly with a dash of associated assonance as Ron and Ed pull together a patchwork of punditry. In other words, Ron spent a lot of time on planes last week and digested six issues of...

In this episode, Ron and Ed welcome back Greg Tirico to delve into the 2024 Tech Trends Report from Future Today Institute, a whopping 980-page behemoth at FutureTodayInstitute.com/trends. The report unveils a groundbreaking ...

Thomas Sowell has written that “Profits are perhaps the most misconceived subject in economics.” Join Ed and Ron as we explore R. David McLean’s superb new book, The Case for Shareholder Capitalism: How the Pursuit of Profit ...

Much digital ink has been spilled and podcast conversations had about the dearth of both accounting degree graduates and CPAs. In this episode, Ron and Ed will explore the topic including the 150-hour rule, reciprocity, licen...

Ron and Ed are thrilled to have Magatte Wade back on the The Soul of Enterprise to talk about her new book, Heart of a Cheetah: How we have been lied to about African poverty and what that means for human flourishing. Magatte...

Well, it has happened again, Ron and Ed's stacks of stuff are bursting beyond their britches, so it is time to trot out some alliterative alchemy to rightly rectify the seriously sticky situation. Okay, enough already. Just s...