Episodes

April 5, 2024

Scaling New Heights: Sixth interview with Joe Woodard

Ron and Ed welcome for an unprecedented sixth time, Joe Woodard. As always this will be a wide-ranging conversation but likely topics include: plussing your offering, why people don't value your offering and what to do about ...
March 29, 2024

Subscription Economy Update - March 2024

Join Ron and Ed as we dive deep into the dynamic world of subscription business models. With the landscape constantly evolving, we'll bring you the latest insights and happenings that are shaping the future of subscriptions. ...
March 22, 2024

Subscription-based legal services - Interview with Scott Reib

Ron and Ed are joined by Scott Reib who is known as “America’s Legal Coach.” For the last two decades, Scott is a firm believer that legal advice doesn’t have to be expensive or intimidating. His passion lies in changing the ...
March 15, 2024

Private Equity in Accounting: Michael Breit, CEO, EisnerAmper

Join Ed and Ron for our interview with EisnerAmper’s Chairman and CEO, Michael Breit, for a discussion of private equity in accounting, including how EisnerAmper’s changed its governance structure. We'll also discuss the adva...
March 8, 2024

Leveraging Logic, Unleashing Magic: The Art of Subscription

In an engaging email exchange between Ron and Reilly Newman, a Brand Scientist, Reilly shares his insights and challenges while reading the book Time's Up! He is particularly interested in applying the subscription business m...
March 1, 2024

Growth Grief - Guarding against the glitz and glamour of scale

Growth for growth's sake is the ideology of a cancer cell, not a sustainable business. Yet, the myth of growth and market share persists. Grow market share! You must be scalable! We are told over and over, and profits will fo...
Feb. 23, 2024

The Future of ERP Systems: Second interview with Aaron Harris

What does the future hold for accounting/ERP systems? There is no one better on the planet better to answer this question than Aaron Harris, Sage's Global CTO. Aaron is responsible for Sage’s technology strategy and software ...
Feb. 16, 2024

The Time Tax: The Crime of Stealing Customers' Time

Inspired by an article by former TSOE guest B. Joseph Pine II, and James H. Gilmore, Ed and Ron will explore how businesses--including professional firms--can stop wasting the customer's time. Strategies for helping customers...
Feb. 9, 2024

The Conservative Futurist: Interview with Jim Pethokoukis

America was once the world’s dream factory. We turned imagination into reality, from curing polio to landing on the Moon to creating the internet. But as we moved into the late 20th century, we grew cautious, even cynical, ab...
Feb. 2, 2024

Punditry Punt

Unfortunately, our Guest fell ill, and could not join us, but don't worry pros play hurt, so Ron and Ed have called an audible, and will be punting to a pine on some stuff in the stacks.
Jan. 26, 2024

The Jones Act - Interview with Colin Grabow

On this week's episode Ron and Ed welcome Colin Grabow of the CATO Institute's Herbert A. Stiefel Center for Trade Policy Studies to talk about the Jones Act (aka Merchant Marine Act of 1920) which regulates maritime commerce...
Jan. 19, 2024

I Have a Right! Do you?

What does it mean to say I have a right to something? In this thought-provoking episode, Ron and Ed will delve into the distinct realms of negative and positive rights, exploring how they shape our understanding of individual...
Jan. 12, 2024

Best Books of 2023

In the second of our annual beginning of the year episodes, Ron and Ed will recap their best books of 2023. Many listeners considers this the most expensive episode of the year as their anti-libraries tend to grow while liste...
Jan. 5, 2024

2023: The Year in Review

During this annual favorite Ron and Ed will look back on the good, the bad, and the ugly of 2023 including there favorite episodes, news events, pop-culture, business trends, and in memorium.
Dec. 29, 2023

Encore Interview with Tony Gill

Waaay back in Episode 22, Ron and Ed detailed the ideas behind Joel Waldfogel's book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays. Waldfogel makes the case that the deadweight loss to the economy from gift ...
Dec. 22, 2023

Holiday Hodgepodge

For their last show of the 2023, Ron and Ed will clean out their stacks of (business and economic related) stuff. It promises to be a fast-paced conversation that will make it hard to listen on double speed. If you have anyth...
Dec. 15, 2023

The Art of Humor in Business: A conversation with Greg Kyte

This is Greg's fifth appearance with Ron and Ed. Some of them incognito. (We'll let you try to figure which is which.) The topics are not scripted, but we assure you jocularity will ensue.
Dec. 8, 2023

Centers of Progress: Interview with Chelsea Follett

This week Ron and Ed welcome Chelsea Follett to talk about her book, Centers of Progress: 40 Cities That Changed the World. From the book: Where does progress happen? The story of civilization is the story of the city. It is ...
Dec. 1, 2023

Subscription Economy Update: 2023 Edition

We can't believe it has been since February of 2022 that we have done a subscription-economy update. (Check it out at http://thesoulofenterprise.com/378.) We are glad to be sneaking this one in just under the wire for 2023. R...
Nov. 17, 2023

Interview with Steve Goreham: The Green Breakdown

Ron and Ed are delighted to welcome Steve Goreham to The Soul of Enterprise. He is the author of four books on climatism and green energy, and we will be discussing his most recent book: Green Breakdown: The Coming Renewable ...
Nov. 10, 2023

Goldratt's Rules of Flow

This week Ron and Ed will explore Goldratt's Rules of Flow by Efrat Goldratt-Ashlag, daughter of Daughter of Eliyahu M. Goldratt whose seminal work, The Goal has been read by millions. Interestingly enough, this topic was sug...
Nov. 3, 2023

On Mark Andreessen's The Techo-Optimists Manifesto - Part 2

This week Ron and Ed will continue their conversation on Mark Andreessen's The Techo-Optimists Manifesto. In addition to finishing their analysis, they will talk through some responses that other have had to the document. In ...
Oct. 27, 2023

LIVE from the Creative Business Models for Accountants Conference

This week Ron and Ed travel to Miami to attend the Hector Garcia's Creative Business Models for Accountants Conference where they will share their thought about Day 1 of the conference live with the audience. Then they will t...
Oct. 20, 2023

The Techno-Optimist Manifesto by Marc Andreessen - Part 1

Ed and Ron will explore Marc Andresseen's The Techno-Optimist Manifesto. It's a thought-provoking piece that we largely agree with. You can find the Manifesto at: https://a16z.com/the-techno-optimist-manifesto/