Episodes
Jan. 31, 2025
Fractional CPO? Interview with Ethan Williams
In this insightful episode of The Soul of Enterprise, Ed and Ron are joined by Ethan M. Williams, the founder of Fractional Pricing Advisors and a recognized expert in value-based pricing strategies. With over two decades of ...
Jan. 24, 2025
Prospera: Interview with Lonis Hamaili
In this episode of “The Soul of Enterprise,” hosts Ron Baker and Ed Kless engage with Lonis Hamaili, Vice President of Growth at Próspera, to explore the innovative concept of startup cities and their potential to revolutioni...
Jan. 17, 2025
Pricing Spineometers: Second interview with Tim Smith
In this enlightening episode, Ron and Ed sit down with Tim Smith, a leading pricing expert and author from Wiglaf Pricing. Together, they dive into the impact of philosopher John Rawls’ Theory of Justice on economic decisions...
Jan. 10, 2025
Best Books of 2024
It's that time of year again! Join Ron and Ed as they dive into the standout books of 2024, sharing personal favorites, groundbreaking reads, and thought-provoking titles that shaped our year. From business insights and innov...
Jan. 2, 2025
2024 The Year in Review
In this annual tradition, Ed and Ron look back on 2024, unpacking the year's most impactful trends, business transformations, and economic shifts. From breakthroughs in AI to evolving tax regulations and the latest developmen...
Dec. 20, 2024
Christmas Special - Fireside Chat with Greg "Kris Kringle" Kyte
In this episode of The Soul of Enterprise, hosts Ron and Ed welcome back Greg Kyte, a CPA, MBA, and stand-up comedian renowned for his unique blend of accounting expertise and humor. As the G. Robert Newhart Non-value-added F...
Dec. 13, 2024
Instant Profits - Third interview with Mark Stiving
In his third appearance on The Soul of Enterprise, pricing expert Mark Stiving, Ph.D., returns to share new insights on maximizing profitability through value-based pricing strategies. As the founder and CEO of Impact Pricing...
Dec. 6, 2024
Trends in the Transformation Economy with Christophe Jauquet
Ron and Ed welcome Christophe Jauquet, an expert in health and well-being innovation, to discuss his latest book, The Transformation Economy. Christophe delves into how businesses are evolving to focus on experiences that mea...
Nov. 22, 2024
Crypto Compliance: Conversation with Joe Woodard and Perry Woodin
In this episode, Ron and Ed welcome back Joe Woodard, now a TSOE Sponsor, and Perry Woodin, a leading expert in cryptocurrency compliance and reporting. They will dive into the critical challenges professionals face in naviga...
Nov. 15, 2024
Interview with Alan Whitman, Former CEO of Baker Tilly US
In this episode of The Soul of Enterprise, Ron and Ed sit down with Alan Whitman, a prominent leader in the accounting field with a deep commitment to fostering dynamic, people-focused growth strategies. As CEO at Baker Tilly...
Nov. 8, 2024
Election Exasperation and More
In this special post-election episode, Ron and Ed dive into the highs, lows, and surprises from the 2024 U.S. election. They’ll explore the economic and business implications of the election results, unpack key possible polic...
Nov. 1, 2024
Implemenation Innovation: Interview with Kurt and Reid Bangert
In this episode of The Soul of Enterprise, hosts Ron and Ed sit down with Kurt and Reid Bangert of Bangert, Inc., innovators in construction technology solutions. The Bangerts will share insights into “The Bangert Way,” a tra...
Oct. 25, 2024
Interview with SEC Commissioner Hester M. Peirce
In this insightful episode of The Soul of Enterprise, Ron and Ed are joined by SEC Commissioner Hester M. Peirce, famously dubbed “CryptoMom” for her forward-thinking views on cryptocurrency and blockchain regulation. They’ll...
Oct. 18, 2024
Outstanding Olio
It has been a few months since Ron and Ed emptied their stacks of stuff that have accumulated regarding all things pricing, subscription, and business in general. To correct that, this week's episode will do just that. Featur...
Oct. 11, 2024
Top Ten (or so) Pricing Principles
In this episode of The Soul of Enterprise, Ron and Ed dive into the transformative world of pricing strategies. Pricing is more than just setting a number—it’s about understanding and conveying the true value of outcomes. Tog...
Oct. 4, 2024
AI Policy and Innovation: Second interview with Adam Thierer
Ron and Ed welcome Back Adam Thierer, now with the R Street Institute, to talk about government regulation and AI. Adam has written extensively about how government regulation potentially affects the progress of innovation, e...
Sept. 27, 2024
Episode 509: The Gap In GAAP: Accounting’s Deteriorating Paradigm
Since Luca Pacioli’s 1494 invention of double-entry bookkeeping, accounting has seen little innovation. GAAP, designed for an industrial economy, is outdated in a world where intellectual capital drive business success. Dr. M...
Sept. 20, 2024
Taming Technology Policy: Interview with Jennifer Huddleston
Ron and Ed welcome another CATO Institute scholar, Jennifer Huddleston, to the show to discuss the effects of technology policy on innovation and economic growth. Jennifer will also share her insights about the anti-trust cas...
Sept. 13, 2024
Interview with Brand Scientist, Reilly Newman of Motif Brands
In this episode of The Soul of Enterprise, Ron and Ed sit down with Reilly Newman to explore his manifesto: the powerful intersection of science and strategy in business. Reilly emphasizes the importance of clarity as a drive...
Sept. 6, 2024
Bantering with Bastiat: Timeless Truths from a Free-Marketer
In this unique episode of The Soul of Enterprise, Ron and Ed embark on a journey through time as they interview the legendary 19th-century French economist, Frédéric Bastiat. Thanks to AI technology, ChatGPT will bring Bastia...
Aug. 30, 2024
Pushing Past Practical: Pursuing Purpose with Peter Block
In this episode, Ed and Ron will delve into the profound insights from Peter Block's book The Answer to How is Yes, especially his How? vs. What Matters questions. We'll explore these six pivotal questions that Block argues k...
Aug. 23, 2024
Debunking Degrowth
In this episode of The Soul of Enterprise, Ron and Ed explore the themes presented in Doughnuts and Degrowth by Andrew Stuttaford. The article delves into the growing ideological shift from economic growth to a focus on susta...
Aug. 16, 2024
Moral Injury: Interview with Wendy Dean, MD
Co-hosts Ron Baker and Ed Kless talk with Dr. Wendy Dean, author of If I Betray These Words. Dr. Dean, a psychiatrist and co-founder of the nonprofit Moral Injury of Healthcare, explores the profound ethical dilemmas faced by...
Aug. 9, 2024
Geraldine's Guide to Greatness for CPAs
Join Ed and Ron for an enlightening interview with Geraldine Carter, a consultant to CPA firms and author of the transformative book Down to 40 Hours: A Roadmap for CPAs to End Overworking Without Giving Up Revenue. Geraldine...