Episodes
Sept. 20, 2024
Taming Technology Policy: Interview with Jennifer Huddleston
Ron and Ed welcome another CATO Institute scholar, Jennifer Huddleston, to the show to discuss the effects of technology policy on innovation and economic growth. Jennifer will also share her insights about the anti-trust cas...
Sept. 13, 2024
Interview with Brand Scientist, Reilly Newman of Motif Brands
In this episode of The Soul of Enterprise, Ron and Ed sit down with Reilly Newman to explore his manifesto: the powerful intersection of science and strategy in business. Reilly emphasizes the importance of clarity as a drive...
Sept. 6, 2024
Bantering with Bastiat: Timeless Truths from a Free-Marketer
In this unique episode of The Soul of Enterprise, Ron and Ed embark on a journey through time as they interview the legendary 19th-century French economist, Frédéric Bastiat. Thanks to AI technology, ChatGPT will bring Bastia...
Aug. 30, 2024
Pushing Past Practical: Pursuing Purpose with Peter Block
In this episode, Ed and Ron will delve into the profound insights from Peter Block's book The Answer to How is Yes, especially his How? vs. What Matters questions. We'll explore these six pivotal questions that Block argues k...
Aug. 23, 2024
Debunking Degrowth
In this episode of The Soul of Enterprise, Ron and Ed explore the themes presented in Doughnuts and Degrowth by Andrew Stuttaford. The article delves into the growing ideological shift from economic growth to a focus on susta...
Aug. 16, 2024
Moral Injury: Interview with Wendy Dean, MD
Co-hosts Ron Baker and Ed Kless talk with Dr. Wendy Dean, author of If I Betray These Words. Dr. Dean, a psychiatrist and co-founder of the nonprofit Moral Injury of Healthcare, explores the profound ethical dilemmas faced by...
Aug. 9, 2024
Geraldine's Guide to Greatness for CPAs
Join Ed and Ron for an enlightening interview with Geraldine Carter, a consultant to CPA firms and author of the transformative book Down to 40 Hours: A Roadmap for CPAs to End Overworking Without Giving Up Revenue. Geraldine...
Aug. 2, 2024
Rick (Rubin) and Rory (Sutherland)
In this episode of The Soul of Enterprise, hosts Ron Baker and Ed Kless dive into the world of creativity and innovation with a focus on the work of two remarkable individuals: Rory Sutherland and Rick Rubin. Sutherland, a le...
July 26, 2024
One Thing! Part Four
Ron and Ed once again share entries from their One Thing journals, so this episode is a bit random, but contains nugget after nugget on curated wisdom for the reading and listening habits of the hosts.
July 19, 2024
Pricing Puzzles and Pitfalls
Join Ed and Ron as they delve into the complexities of modern pricing strategies and their impacts on consumers and brands. We’ll explore the supposed frustration consumers face with the rise of add-on fees and personalized p...
July 12, 2024
Expanding Your Pricing Paradigm
Ron and Ed return to their roots and will be talking all things pricing this week including trends in subscription pricing as well as rethinking some previously discussed topics. If you have any questions or topics you want t...
July 5, 2024
On Asimov's "I, Robot" - a conversation with Robert Wood
With the explosion of ChatGPT and other AI tools recently, Ron and Ed thought it made sense to investigate some of the forebears of AI technology. Certainly, Issac Asimov's I, Robot falls into that category and better to have...
June 28, 2024
MetaConsulting and More
Join Ron and Ed as they explore the concepts behind Ed's new venture, the MetaConsulting Academy. Ed developed the idea of a metaconsultant a few years age when he realized that he has spent the better part of his career cons...
June 21, 2024
Billing by the nanosecond? Fifth interview with Tim Williams
Ron and Ed welcome back for the fifth time, author, speaker, and positioning and strategy guru, Tim Williams. Tim has been doing a ton of thinking (as always) about a productized business model and capturing the value of AI f...
June 14, 2024
Progressives & Anti-progress: Interview with Kimberlee Josephson
Ron and Ed welcome Dr. Kimberlee Josephson back to the show for a fourth time. This week they will talk about Kimberlee's latest articles published on the AIER site, including: * Apple’s Big Business: Mises is Right, Sen Warr...
June 7, 2024
Reframing Accounting: Interview with the Brothers Garcia
Join Ron and Ed as the interview Hector and Carlos Garcia about their upcoming conference Reframe 2024: Influential Conversations for Accountants. This conference centers on the transformative power of language in reshaping p...
May 31, 2024
The "Third Rail" of Pricing - More on Price Discrimination
Ron and Ed dive deep into the contentious world of price discrimination. They explore how businesses leverage consumer data and market segmentation to charge different prices for the same product, sparking debate over fairnes...
May 24, 2024
Project Management Insights from D-Day
Join Ron and Ed for an enlightening episode where we draw pivotal lessons from the extraordinary planning and execution of D-Day, as detailed in the National Review article, D-Day at 80: How the Allies Won at Normandy and Cha...
May 17, 2024
Friday Farrago
Time once again for another alliterative assembly with a dash of associated assonance as Ron and Ed pull together a patchwork of punditry. In other words, Ron spent a lot of time on planes last week and digested six issues of...
May 10, 2024
Technology Trends with Greg Tirico
In this episode, Ron and Ed welcome back Greg Tirico to delve into the 2024 Tech Trends Report from Future Today Institute, a whopping 980-page behemoth at FutureTodayInstitute.com/trends. The report unveils a groundbreaking ...
May 3, 2024
Wealth’s Way: The Wisdom and Wonders of Shareholder Capitalism
Thomas Sowell has written that “Profits are perhaps the most misconceived subject in economics.” Join Ed and Ron as we explore R. David McLean’s superb new book, The Case for Shareholder Capitalism: How the Pursuit of Profit ...
April 26, 2024
Is the CPA shortage a feature or a bug?
Much digital ink has been spilled and podcast conversations had about the dearth of both accounting degree graduates and CPAs. In this episode, Ron and Ed will explore the topic including the 150-hour rule, reciprocity, licen...
April 19, 2024
Hearth of a Cheetah: Second interview with Magatte Wade
Ron and Ed are thrilled to have Magatte Wade back on the The Soul of Enterprise to talk about her new book, Heart of a Cheetah: How we have been lied to about African poverty and what that means for human flourishing. Magatte...
April 12, 2024
Glorious Gallimaufry
Well, it has happened again, Ron and Ed's stacks of stuff are bursting beyond their britches, so it is time to trot out some alliterative alchemy to rightly rectify the seriously sticky situation. Okay, enough already. Just s...