Episodes
May 9, 2025
We're not Done with Dunn: Interview with Paul Dunn
In this episode of The Soul of Enterprise , Ron and Ed welcome Paul Dunn, a 4-time TEDx speaker, award-winning entrepreneur, and chairman of B1G1: Business for Good. Paul shares his insights on how small businesses can make a...
May 2, 2025
In the Octagon: Eighth interview with Joe Woodard
What do David Allen's Getting Things Done , Daniel Susskind's A World Without Work, and AppleTV's Severence have in common? They are all on the mind of Ron and Ed's Guest for this episode, Joe Woodard. This will be Joe's reco...
April 25, 2025
One of Our Own - Second interview with Mark Koziel
We are thrilled to welcome Mark Koziel, CPA, CGMA, as our guest on this episode of The Soul of Enterprise. Mark has recently been appointed as the President and CEO of the American Institute of CPAs (AICPA) and the Associatio...
April 18, 2025
Crossing the Threshold: A New Chapter Begins
Ron and Ed unveil their bold new venture—THRESHOLD. In this episode, they share the vision behind the company, why it matters now, and how it aims to challenge the status quo in advisory and consulting. THRESHOLD is more than...
April 11, 2025
Juche for Dummies: Why Self-Sufficiency Sucks
Ron and Ed break down the latest tariff policies of President Donald Trump, offering a free market critique of its implications. They explore how tariffs function as hidden taxes on consumers, challenge the idea of using prot...
April 4, 2025
Milton’s Mandate: The Market, Morality, and Money
In this episode, Ron and Ed dive into one of the most influential and debated essays in business and economic thought: Milton Friedman’s The Social Responsibility of Business Is to Increase Its Profits . Published in The New ...
March 28, 2025
2025 Tech Trends Report with Greg Tirico
With Ron Baker out this week due to a personal matter, Ed Kless is joined by Greg Tirico for a deep dive into the FTSG 2025 Tech Trends Report . Together, they explore 10 provocative takeaways shaping the future of technology...
March 21, 2025
Superabundance Revisited: Our Second Conversation with Gale Pooley
Join us for an enlightening discussion as we welcome back economist and author Dr. Gale L. Pooley to celebrate the release of his new book. In this episode, we delve deeper into the groundbreaking concepts presented in the bo...
March 14, 2025
The Boardroom Brawl: Will Purpose Stand Tall or Will Profit Take All?
In this episode of The Soul of Enterprise , Ron and Ed dive into the long-standing debate: Is the purpose of business to make a profit, or is profit simply the result of fulfilling a deeper mission? Drawing inspiration from t...
March 7, 2025
One Thing - March 2025
Inspired by A. J. Jacobs when he appeared on Russ Robert's great podcast EconTalk, Ron and Ed have each been keeping a "One Thing" journal for the last few years. The idea is simple. You have a place where each day you captur...
Feb. 28, 2025
Entrepreneurial Neadery - Second interview with Seth David
In this episode of “The Soul of Enterprise,” hosts Ron and Ed engage in a compelling conversation with Seth David, the Chief Nerd and CEO of Nerd Enterprises, Inc. Seth is renowned for his ability to demystify complex financi...
Feb. 21, 2025
Questioning Conscious Capitalism - Fifth interview with Kimberlee Josephson
In this episode, we welcome back Dr. Kimberlee Josephson for her fifth appearance on The Soul of Enterprise. Dr. Josephson, an associate professor of business at Lebanon Valley College and adjunct research fellow with the Con...
Feb. 14, 2025
Building Your Ideal Practice - Roundtable with experts from Woodard
Join Ron and Ed for an engaging roundtable discussion with three dynamic leaders from Woodard: Patricia Hendrix, Heather Satterley, and Deborah Defer. These accomplished professionals bring their unique expertise in practice ...
Feb. 7, 2025
Engagement From The Inside Out - Interview with Jordan Birnbaum
In this episode of “The Soul of Enterprise,” hosts Ron Baker and Ed Kless engage with Jordan Birnbaum, CEO of Glinda Group, to explore the intersection of behavioral science and business strategy. They discuss how applied soc...
Jan. 31, 2025
Fractional CPO? Interview with Ethan Williams
In this insightful episode of The Soul of Enterprise, Ed and Ron are joined by Ethan M. Williams, the founder of Fractional Pricing Advisors and a recognized expert in value-based pricing strategies. With over two decades of ...
Jan. 24, 2025
Prospera: Interview with Lonis Hamaili
In this episode of “The Soul of Enterprise,” hosts Ron Baker and Ed Kless engage with Lonis Hamaili, Vice President of Growth at Próspera, to explore the innovative concept of startup cities and their potential to revolutioni...
Jan. 17, 2025
Pricing Spineometers: Second interview with Tim Smith
In this enlightening episode, Ron and Ed sit down with Tim Smith, a leading pricing expert and author from Wiglaf Pricing. Together, they dive into the impact of philosopher John Rawls’ Theory of Justice on economic decisions...
Jan. 10, 2025
Best Books of 2024
It's that time of year again! Join Ron and Ed as they dive into the standout books of 2024, sharing personal favorites, groundbreaking reads, and thought-provoking titles that shaped our year. From business insights and innov...
Jan. 2, 2025
2024 The Year in Review
In this annual tradition, Ed and Ron look back on 2024, unpacking the year's most impactful trends, business transformations, and economic shifts. From breakthroughs in AI to evolving tax regulations and the latest developmen...
Dec. 20, 2024
Christmas Special - Fireside Chat with Greg "Kris Kringle" Kyte
In this episode of The Soul of Enterprise, hosts Ron and Ed welcome back Greg Kyte, a CPA, MBA, and stand-up comedian renowned for his unique blend of accounting expertise and humor. As the G. Robert Newhart Non-value-added F...
Dec. 13, 2024
Instant Profits - Third interview with Mark Stiving
In his third appearance on The Soul of Enterprise, pricing expert Mark Stiving, Ph.D., returns to share new insights on maximizing profitability through value-based pricing strategies. As the founder and CEO of Impact Pricing...
Dec. 6, 2024
Trends in the Transformation Economy with Christophe Jauquet
Ron and Ed welcome Christophe Jauquet, an expert in health and well-being innovation, to discuss his latest book, The Transformation Economy. Christophe delves into how businesses are evolving to focus on experiences that mea...
Nov. 22, 2024
Crypto Compliance: Conversation with Joe Woodard and Perry Woodin
In this episode, Ron and Ed welcome back Joe Woodard, now a TSOE Sponsor, and Perry Woodin, a leading expert in cryptocurrency compliance and reporting. They will dive into the critical challenges professionals face in naviga...
Nov. 15, 2024
Interview with Alan Whitman, Former CEO of Baker Tilly US
In this episode of The Soul of Enterprise, Ron and Ed sit down with Alan Whitman, a prominent leader in the accounting field with a deep commitment to fostering dynamic, people-focused growth strategies. As CEO at Baker Tilly...