Episodes
March 21, 2025
Superabundance Revisited: Our Second Conversation with Gale Pooley
Join us for an enlightening discussion as we welcome back economist and author Dr. Gale L. Pooley to celebrate the release of his new book. In this episode, we delve deeper into the groundbreaking concepts presented in the bo...
March 14, 2025
The Boardroom Brawl: Will Purpose Stand Tall or Will Profit Take All?
In this episode of The Soul of Enterprise , Ron and Ed dive into the long-standing debate: Is the purpose of business to make a profit, or is profit simply the result of fulfilling a deeper mission? Drawing inspiration from t...
March 7, 2025
One Thing - March 2025
Inspired by A. J. Jacobs when he appeared on Russ Robert's great podcast EconTalk, Ron and Ed have each been keeping a "One Thing" journal for the last few years. The idea is simple. You have a place where each day you captur...
Feb. 28, 2025
Entrepreneurial Neadery - Second interview with Seth David
In this episode of “The Soul of Enterprise,” hosts Ron and Ed engage in a compelling conversation with Seth David, the Chief Nerd and CEO of Nerd Enterprises, Inc. Seth is renowned for his ability to demystify complex financi...
Feb. 21, 2025
Questioning Conscious Capitalism - Fifth interview with Kimberlee Josephson
In this episode, we welcome back Dr. Kimberlee Josephson for her fifth appearance on The Soul of Enterprise. Dr. Josephson, an associate professor of business at Lebanon Valley College and adjunct research fellow with the Con...
Feb. 14, 2025
Building Your Ideal Practice - Roundtable with experts from Woodard
Join Ron and Ed for an engaging roundtable discussion with three dynamic leaders from Woodard: Patricia Hendrix, Heather Satterley, and Deborah Defer. These accomplished professionals bring their unique expertise in practice ...
Feb. 7, 2025
Engagement From The Inside Out - Interview with Jordan Birnbaum
In this episode of “The Soul of Enterprise,” hosts Ron Baker and Ed Kless engage with Jordan Birnbaum, CEO of Glinda Group, to explore the intersection of behavioral science and business strategy. They discuss how applied soc...
Jan. 31, 2025
Fractional CPO? Interview with Ethan Williams
In this insightful episode of The Soul of Enterprise, Ed and Ron are joined by Ethan M. Williams, the founder of Fractional Pricing Advisors and a recognized expert in value-based pricing strategies. With over two decades of ...
Jan. 24, 2025
Prospera: Interview with Lonis Hamaili
In this episode of “The Soul of Enterprise,” hosts Ron Baker and Ed Kless engage with Lonis Hamaili, Vice President of Growth at Próspera, to explore the innovative concept of startup cities and their potential to revolutioni...
Jan. 17, 2025
Pricing Spineometers: Second interview with Tim Smith
In this enlightening episode, Ron and Ed sit down with Tim Smith, a leading pricing expert and author from Wiglaf Pricing. Together, they dive into the impact of philosopher John Rawls’ Theory of Justice on economic decisions...
Jan. 10, 2025
Best Books of 2024
It's that time of year again! Join Ron and Ed as they dive into the standout books of 2024, sharing personal favorites, groundbreaking reads, and thought-provoking titles that shaped our year. From business insights and innov...
Jan. 2, 2025
2024 The Year in Review
In this annual tradition, Ed and Ron look back on 2024, unpacking the year's most impactful trends, business transformations, and economic shifts. From breakthroughs in AI to evolving tax regulations and the latest developmen...
Dec. 20, 2024
Christmas Special - Fireside Chat with Greg "Kris Kringle" Kyte
In this episode of The Soul of Enterprise, hosts Ron and Ed welcome back Greg Kyte, a CPA, MBA, and stand-up comedian renowned for his unique blend of accounting expertise and humor. As the G. Robert Newhart Non-value-added F...
Dec. 13, 2024
Instant Profits - Third interview with Mark Stiving
In his third appearance on The Soul of Enterprise, pricing expert Mark Stiving, Ph.D., returns to share new insights on maximizing profitability through value-based pricing strategies. As the founder and CEO of Impact Pricing...
Dec. 6, 2024
Trends in the Transformation Economy with Christophe Jauquet
Ron and Ed welcome Christophe Jauquet, an expert in health and well-being innovation, to discuss his latest book, The Transformation Economy. Christophe delves into how businesses are evolving to focus on experiences that mea...
Nov. 22, 2024
Crypto Compliance: Conversation with Joe Woodard and Perry Woodin
In this episode, Ron and Ed welcome back Joe Woodard, now a TSOE Sponsor, and Perry Woodin, a leading expert in cryptocurrency compliance and reporting. They will dive into the critical challenges professionals face in naviga...
Nov. 15, 2024
Interview with Alan Whitman, Former CEO of Baker Tilly US
In this episode of The Soul of Enterprise, Ron and Ed sit down with Alan Whitman, a prominent leader in the accounting field with a deep commitment to fostering dynamic, people-focused growth strategies. As CEO at Baker Tilly...
Nov. 8, 2024
Election Exasperation and More
In this special post-election episode, Ron and Ed dive into the highs, lows, and surprises from the 2024 U.S. election. They’ll explore the economic and business implications of the election results, unpack key possible polic...
Nov. 1, 2024
Implemenation Innovation: Interview with Kurt and Reid Bangert
In this episode of The Soul of Enterprise, hosts Ron and Ed sit down with Kurt and Reid Bangert of Bangert, Inc., innovators in construction technology solutions. The Bangerts will share insights into “The Bangert Way,” a tra...
Oct. 25, 2024
Interview with SEC Commissioner Hester M. Peirce
In this insightful episode of The Soul of Enterprise, Ron and Ed are joined by SEC Commissioner Hester M. Peirce, famously dubbed “CryptoMom” for her forward-thinking views on cryptocurrency and blockchain regulation. They’ll...
Oct. 18, 2024
Outstanding Olio
It has been a few months since Ron and Ed emptied their stacks of stuff that have accumulated regarding all things pricing, subscription, and business in general. To correct that, this week's episode will do just that. Featur...
Oct. 11, 2024
Top Ten (or so) Pricing Principles
In this episode of The Soul of Enterprise, Ron and Ed dive into the transformative world of pricing strategies. Pricing is more than just setting a number—it’s about understanding and conveying the true value of outcomes. Tog...
Oct. 4, 2024
AI Policy and Innovation: Second interview with Adam Thierer
Ron and Ed welcome Back Adam Thierer, now with the R Street Institute, to talk about government regulation and AI. Adam has written extensively about how government regulation potentially affects the progress of innovation, e...
Sept. 27, 2024
Episode 509: The Gap In GAAP: Accounting’s Deteriorating Paradigm
Since Luca Pacioli’s 1494 invention of double-entry bookkeeping, accounting has seen little innovation. GAAP, designed for an industrial economy, is outdated in a world where intellectual capital drive business success. Dr. M...