Episodes

There used to be two forms of marketing; online marketing and offline marketing and then the explosion in digital happened and now there are now more than 41 different types of marketing happening on numerous platforms. Becau...

Today’s business leaders face several challenges, and they all did not just start with the pandemic, but they are not alone. For hundreds of years, our military leaders have been facing challenges even more significant than t...

Today’s business leaders face several challenges, and they all did not just start with the pandemic, but they are not alone. For hundreds of years, our military leaders have been facing challenges even more significant than t...

Today’s business leaders face several challenges, and they all did not just start with the pandemic, but they are not alone. For hundreds of years, our military leaders have been facing challenges even more significant than t...

In business and life, we sometimes have the inability to fully understand and tackle human emotions, impacting our behavior, especially in business. As leaders, we should exemplify the kind of behavior we want in our organiza...

For the last two decades, there has been a shift in how we hire and retain employees. This shift primarily began with the entrance of the millenniums into the workforce and then there was another shift as Gen Z made their app...

On December 31, 1999, the world was in a panic related to the formatting and storage of calendar data for 2000. Even though we had years to prepare for this, we still waited until the last minute, and 21 years later, there is...

Change happens every day, it is a constant and transitions are inevitable, but some of us bare better than others when it comes to change. Many people spend a great deal of time and energy trying to avoid change, but you cann...

Who is the most exciting person in the room when you’re at a networking event or a social outing? Simple, it’s whoever has the most unique and insightful stories to tell. It’s all about content, and content marketing is built...

There are a lot of podcasts talking about what enterprise as well as small businesses should do to keep their businesses floating during the pandemic, but not a lot of them talk about how to plan now for the recovery and come...

Small businesses have a lot to gain by implementing digital transformation. “Going digital” can help business owners develop productive and cost-effective workflows, reduce administrative overhead, and unlock growth opportuni...

As usual, brands must consider their target audience when developing their messages, and this expectation is intensifying as consumers place greater emphasis on brands' actions. People relate to positive messages around socia...

B2C deals directly with the end consumer and the end consumer operate on emotions. B2B deals with companies, and they mostly use logic. There are apparent differences in how B2C and B2B companies engage, interact with, and se...

History shows that crises can be startup incubators. Some of today’s biggest companies were founded during and shortly after the 2008 economic crisis, including Uber, Credit Karma, Slack, WhatsApp and Groupon. But crisis or n...

Time is the most precious resource we have because once it is gone you can't get it back and many times we only realize this when it is too late. Today we live in such a superficial world, where we often value money much more...

The recent announcement of a massive computer breach that allowed hackers to exploit numerous US government agencies left the US government and the world in shock. The hackers attached malware to a software update which gave ...

Leaders todays are asking everyone to make sacrifices and if there is one group of people whom you would expect to be provide great examples in a crisis, it would be a leader. , It does not matter if it is the shift manager a...

As we dive deeper into the virtual world and consumer behavior is more online than offline, digital marketing is becoming more and more important. At the same time, marketing expectations are placing new pressures on agencies...

COVID-19 has impacted our healthcare systems, in both positive and negative ways. The challenging strain we have felt on our healthcare infrastructure has very often masked the positive impacts the pandemic has had on medical...

COVID will be remembered as a time of tremendous upheaval and change. One that extends across industries and economies, as well as social and political structures and the impact, will be felt for at least a decade if not a ge...

As the Coronavirus Escalates we are being asked to download tracking and tracking apps, fill out papers with personal information and supply our data to multiple organizations. At the same time, we are seeing a surge e-commer...

Over the last months we have sometimes witnessed the clashes of values and beliefs and many of them have revolved around our views concerning gender and roles. I heard an interview from a US voter, who clearly said that women...

Growing up, it was a Sunday tradition that my Dad would get up in the morning and go get a dozen Dunkin’ Donuts . We could each pick one kind for ourselves, and the rest was a surprise mix. My brother always took the Jelly St...

Holiday parties, mistletoe, lighting the Menorah, 3 King Celebrations, children sitting on Santa’s Lap or just meeting a group of friends in the pub for a pint are memories of holidays past as we adjust to 2020’s new reality....