Episodes
March 16, 2021
Driving Business through Content Marketing-The Do's and Don'ts
Who is the most exciting person in the room when you’re at a networking event or a social outing? Simple, it’s whoever has the most unique and insightful stories to tell. It’s all about content, and content marketing is built...
March 9, 2021
Helping lifestyle companies achieve recovery and growth
There are a lot of podcasts talking about what enterprise as well as small businesses should do to keep their businesses floating during the pandemic, but not a lot of them talk about how to plan now for the recovery and come...
March 2, 2021
"Going Digital"- A guide for SME's
Small businesses have a lot to gain by implementing digital transformation. “Going digital” can help business owners develop productive and cost-effective workflows, reduce administrative overhead, and unlock growth opportuni...
Feb. 23, 2021
Diversity and Inclusivity in Marketing
As usual, brands must consider their target audience when developing their messages, and this expectation is intensifying as consumers place greater emphasis on brands' actions. People relate to positive messages around socia...
Feb. 16, 2021
Service as a Business Model -Why this is a Growth Opportunity
B2C deals directly with the end consumer and the end consumer operate on emotions. B2B deals with companies, and they mostly use logic. There are apparent differences in how B2C and B2B companies engage, interact with, and se...
Jan. 26, 2021
The Secret Formula of Start-Up Success
History shows that crises can be startup incubators. Some of today’s biggest companies were founded during and shortly after the 2008 economic crisis, including Uber, Credit Karma, Slack, WhatsApp and Groupon. But crisis or n...
Jan. 19, 2021
Forget time management, instead learn how to value your time!
Time is the most precious resource we have because once it is gone you can't get it back and many times we only realize this when it is too late. Today we live in such a superficial world, where we often value money much more...
Jan. 12, 2021
Cyber Security in the New Norm- Insights from an Ethical Hacker
The recent announcement of a massive computer breach that allowed hackers to exploit numerous US government agencies left the US government and the world in shock. The hackers attached malware to a software update which gave ...
Dec. 29, 2020
The Principles of Good Leadership in a Crisis
Leaders todays are asking everyone to make sacrifices and if there is one group of people whom you would expect to be provide great examples in a crisis, it would be a leader. , It does not matter if it is the shift manager a...
Dec. 22, 2020
The Changing Landscape of Digital Marketing
As we dive deeper into the virtual world and consumer behavior is more online than offline, digital marketing is becoming more and more important. At the same time, marketing expectations are placing new pressures on agencies...
Dec. 8, 2020
AI in Healthcare and Medicine-How Safe and Secure is it?
COVID-19 has impacted our healthcare systems, in both positive and negative ways. The challenging strain we have felt on our healthcare infrastructure has very often masked the positive impacts the pandemic has had on medical...
Dec. 1, 2020
The new consumer-How SMB's, Retail and Brands are responding
COVID will be remembered as a time of tremendous upheaval and change. One that extends across industries and economies, as well as social and political structures and the impact, will be felt for at least a decade if not a ge...
Nov. 24, 2020
Privacy Legislation in the midst of the Pandemic-What's next?
As the Coronavirus Escalates we are being asked to download tracking and tracking apps, fill out papers with personal information and supply our data to multiple organizations. At the same time, we are seeing a surge e-commer...
Nov. 17, 2020
Reinventing Masculinity-Why we should be talking with men!
Over the last months we have sometimes witnessed the clashes of values and beliefs and many of them have revolved around our views concerning gender and roles. I heard an interview from a US voter, who clearly said that women...
Oct. 27, 2020
Entrepreneurship: The story of one of America's favorite brands- Dunkin’ Donuts
Growing up, it was a Sunday tradition that my Dad would get up in the morning and go get a dozen Dunkin’ Donuts . We could each pick one kind for ourselves, and the rest was a surprise mix. My brother always took the Jelly St...
Oct. 20, 2020
How COVID and e-commerce are changing our traditional holiday shopping patterns
Holiday parties, mistletoe, lighting the Menorah, 3 King Celebrations, children sitting on Santa’s Lap or just meeting a group of friends in the pub for a pint are memories of holidays past as we adjust to 2020’s new reality....
Oct. 13, 2020
Proper Governance: The Key to High Performing Boards
Prominent business disasters such as the collapse of Enron and Northern Rock, to such devastating events as the BP Texas City oil refinery explosion, are very often blamed on Company Boards and Governance. But many of these d...
Oct. 6, 2020
How to increase your companies revenue in 90 days!
Companies today should have plans to grow their businesses while increasing sales and profits, but there is more than one way to do this. Some growth strategies include market penetration, market development, product developm...
Sept. 29, 2020
Sales- The Art of Prospecting Successfully
All business planning begins and ends with the sales forecast, and sales is a hard job. Not too many Years ago prospective buyers had limited access to buyer-related information and relied on salespeople to provide the inform...
Sept. 22, 2020
Innovation and Entrepreneurship-Part II The Entrepreneurial Mindset and Journey
If you walk into a room with ten people and two of them are entrepreneurs, how would you recognize the two on sight? You probably would not until you started a conversation with them. Once in a conversation, you may recognize...
Sept. 15, 2020
Innovation and Entrepreneurship- Part I Fostering Innovation
In December 2019 at the onset of COVID-19, we saw a wide array of responses form businesses and entrepreneurs. Many businesses moved their activities online while entrepreneurs sought out new opportunities in the crisis. But ...
Aug. 25, 2020
The Myths behind Organizational Culture
There are many models and theories concerning organization culture and if you have attended university you may have been taught many of them. The issue is that most of the models are based on either economical or psychologica...
Aug. 18, 2020
Software Development-Can we predict what's next?
Everyone is talking about the new normal, and this new normal has changed our business practices, it also includes a flood of changes and new trends in tech. Software development has become more integral in every part of busi...
Aug. 4, 2020
Learning to Negotiate with Ease
Business has certainly changed, today we are facing new challenge and new opportunities but even in the midst of this crisis business and negotiations must go on. We are operating in highly unusual and disrupted commercial en...