Episodes
June 6, 2023
Finding Your Way in a Data Driven World
We, as leaders, are always starved for data. We want facts, analysis, and research and are given it, but even when surrounded by data, we often still need a clue. Why is that? Because even if we are starved for data, we drown...
May 30, 2023
Leadership:The Warriors Art- what we can learn form history
Leadership books are abundant online, in bookstores, and in libraries, numbering in the hundreds or even thousands. As leaders, we may seek out a few to broaden our perspectives, but there is another way to improve our leader...
May 23, 2023
Why companies should view complaints as gifts with Janelle Barlow
As a consumer, if a product or service does not meet our expectations, we usually consider whether we should complain or not. Half the time, we do not because complaining can be exhausting as a customer, and sometimes you do ...
May 16, 2023
Remote Work-How to manage Freedom, Flexibility and Focus
In this episode, we explore the impact of the global pandemic on the workplace, with a particular focus on remote workforces. While only 6% of people worked from home before the pandemic, this number rose to 35% in May 2020 a...
May 9, 2023
Deep Diving into how AI is Changing Digital Marketing:
Artificial Intelligence (AI) is a term coined by. emeritus Stanford Professor John McCarthy, in 1955, defined by him as “the science and engineering of making intelligent machines,” Now, over 60 years later, it has become par...
May 2, 2023
The art of persuasion and influence
Being able to Influence and persuade are the two critical skills that successful leaders share. But they are not only skills needed in leadership; they also come in handy in everyday life. It does not matter if you are trying...
April 25, 2023
Why a people centric company culture attracts talent
The famous management Guru Peter Drucker said, Culture eats strategy for breakfast.” Intuitively we know this; we know a strong culture is needed for a company's overall health, competitiveness, and profitability, but sometim...
April 18, 2023
Conversational Commerce-The new personal purchasing process
If you’ve ever had a personal assistant, then you understand what this does to your purchasing process—all the pre-purchase research, placing an order, and even making the payment is done with support. Well, conversational co...
April 11, 2023
Where is and who has my data? Today's data privacy environment,
Most believe companies and the government track and monitor their online and offline activities. Most adults think going through a day with data collected about them is impossible. Data-driven products and services are often ...
April 4, 2023
The outdated advertising agency model: What is it, what's next?
Fast-moving consumer goods like consumer electrics, the movie industry, and the advertising and marketing industry are today's most rapidly changing market segments. This means that the companies serving businesses and consum...
March 28, 2023
Leadership Lessons from the War in Ukraine-what can we learn?
It is one year and approximately one month since Russia invaded Ukraine. An act almost no one thought would happen. So where are we today? What is the current situation, and what are the motives behind Putin’s actions? More i...
March 21, 2023
Keeping up with the evolving world of digital marketing
Digital marketing has transformed the business world and brought marketing to a new level. Driven website traffic, brand awareness, and getting high-quality leads are what businesses are looking for from digital marketing, an...
March 14, 2023
How conscious accountability can elevate results
We all think we know what accountability is but very often, we mix up the words accountability, responsibility, answerability, obligation, and many others. We often use these words in the same context and relate the meaning t...
March 7, 2023
SMEs-Improving Performance through an effective App Strategy
In 2010, Tech magazine reported the boom of the App culture. Today it is not a culture but a way of life, but it is not only for end-users or B2C and B2B situations. B2B mobile apps make work management and tracking easy and ...
Feb. 28, 2023
Innovation and transformational management in the public sector
What can the private sector learn from the public sector? Lots We often talk about management practices, organization management, process efficacies, and how to make companies more customer-oriented, efficient, inclusive --ul...
Feb. 21, 2023
Building the right roadmap for evolving organizations
Any organizational infrastructure must anticipate a rapidly changing world where technologies, politics, company, and employee needs will differ from today. We learned this three years ago as we got tossed into a virtual worl...
Feb. 14, 2023
Reshaping Digital Advertising -Trends and Predictions
Debriefing is essential for identifying errors, reviewing trends, improving communication, reviewing performance, and providing data to help predict future performance, change, and expectations. It also helps form strategies ...
Feb. 7, 2023
Helping Startup Ecosystems Thrive
Startups are essential because they drive economic growth. They are the source of new jobs, products, and services. They drive innovation and create wealth, and today most founders have spouted from the generation of the mill...
Jan. 31, 2023
Two Words at a Time: Simple Leadership , Giant Leap Consulting
What defines leadership today in this unpredictable world? We can examine leadership styles from around the world, which vary, but there is always a similar foundation and framework, even if the focus has changed over the las...
Jan. 24, 2023
No Business is too small for Digital Marketing
Most people agree that the foundations of digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to practical use in a digital marketing campaign. Most large compani...
Dec. 27, 2022
How agencies can grow in scale and while supporting SMBs in 2023
As we close 2022, we reflect on the digital marketing landscape of SMBs and how it has changed in the last twelve months. More importantly, we look at the opportunities for SMBs in 2023. How business models are changing, what...
Dec. 13, 2022
What consumers want and what SMBs need to pay attention to!
As 2022 ends, it is time to take stock of what matters to businesses and consumers. What matters today in December 2022 differs from what mattered to us in January of this year. For example, in January, consumers were looking...
Dec. 6, 2022
Developing Great Corporate Culture in the Hybrid Work Environment
When you look at culture in the sense of communities ( nations, groups), It is a vital determining factor of how that community reacts, responds, and grows. Culture plays a significant role in the lives of everyone in a commu...
Nov. 29, 2022
"Talkin bout my Generation"- Embracing todays generational mix
In 1965, the rock band The Who released Talkin bout my Generation which expressed the difference between generations. Peter Townsend, the songwriter, was experiencing the disconnect between himself and his parent's generation...