Episodes
Nov. 22, 2022
Understanding SEO-How to make sure your company is seen online!
SEO--- another acromion we hear all the time and use it in a verity of ways, but you can’t fully appreciate the value of SEO without an understanding of what it is. SEO really is. It’s the complex practice of increasing the q...
Nov. 15, 2022
Stimulating Growth through Private Equity
The term Private equity evokes all kinds of reactions. Private equity firms have reputations ranging from aggressively good to aggressively bad, depending on which chair you sit in, but they can increase a company's value. Th...
Nov. 8, 2022
Riding the wave : Social media for Small & Medium Businesses
According to data gathered by SCORE, 77% of small businesses use social media to help build brand awareness, facilitate customer service, and increase revenue. For example, data from Meta shows that 83% of Instagram users say...
Nov. 1, 2022
Redesigning Work: Transforming Your Organisation Post Pandemic
Our work environments were evolving before the pandemic, but when the pandemic hit, everything changed. As a result, companies are obligated to completely rethink their work environments, processes, and employee relations. Ne...
Oct. 25, 2022
Managing Your Career Journey-Challenges and Opportunities
Career development is the short-term actions that on takes to learn a skill, fine tune a strength or development a weakness. Career growth refers to the big picture, the overall progress of someone’s professional life. It is ...
Oct. 18, 2022
The Growth of Local Business' Online Presence in Europe
According to Shopping Local Research 2022, 78% of consumers use the internet to find information about local businesses more than once a week (up from 69% in 2020). However, 21% of consumers use the internet to find informati...
Oct. 11, 2022
Where is the General Data Protection Regulation ( GDPR ) Today?
Since May 25, 2018, the General Data Protection Regulation (GDPR) has harmonized the rules on the processing of personal data, both private and public, across the Europe. Similar regulations have since popped up worldwide, wi...
Oct. 4, 2022
The Future of Workplace Fear-Human Instinct & Digital Transition
Our guest podcast guest says, People who discuss digital transformation often focus on new technology with a presumption that the working population will embrace it enthusiastically. But human beings are still instinctively d...
Sept. 27, 2022
Scaling AI -How it can benefit both businesses and consumers
Scaling artificial intelligence (AI) across industries, enterprises, and even small and medium businesses can create an excellent competitive advantage, but it’s not enough to invest in cutting-edge technologies and algorithm...
Sept. 20, 2022
Developing a Security Culture that Reduces Risk All-around
According to the team at the Belfer Center for Science and International Affairs at Harvard's Kennedy School, the most powerful cyber countries in the world are as follows: United States, China, UK, Russia, Netherlands, Franc...
Sept. 13, 2022
The importance of Customer Feedback - Beyond Ratings and Reviews
The voice of the customer plays a critical role in today's competitive markets. It does not matter if it is customer feedback on a product, service or individual; when companies do not get feedback, they cannot improve custom...
Sept. 6, 2022
Developing a Talent-Centric Organization
Talent management is about how employers recruit and develop a workforce that is as productive as possible and likely to stay with their organization long term. When implemented correctly, this process can help improve the bu...
Aug. 30, 2022
Finding the right tools to support sales and the customer journey
Sales and the customer journey. Are we giving salespeople the right tools to help them succeed? Years ago, sales were about pushing the customer in a direction and convincing them to buy. Today it is about discovering the cus...
Aug. 23, 2022
Recognizing the Attributes of Leadership Potential
Leadership expert Chris Pearse used an analogy in his Forbes article in 2018 on “Leadership in Crisis” This analogy made us think about leadership. It brought to light the mistake we often make in leadership today. Although n...
Aug. 2, 2022
The link between the environment and economics with Bob Keefe
Germany's “Umwelt Bundesamt” talks about the new “Green Economy. “They claim the present economic system is destroying our natural resources with the result of eroding the prosperity of future generations. They say that “Busi...
July 26, 2022
People- One of the key success factors for company growth
A company’s greatest asset is its people. It does not matter how innovative your product or services are; the people who stand behind the products and services interact with the customer and continue to innovate to move a com...
July 19, 2022
The War in Ukraine - An Updated view with Dr. Jeffrey McCausland
On February 22, 2022, the world shifted when Russia invaded Ukraine. Now five months later, we still witness devastation in Ukraine and the attack on democracy. We are seeing criminal acts as Russia uses war tactics that targ...
July 12, 2022
A company culture that supports clients digital marketing success
Digital Marketing has become very complicated. Consumers have changed their behavior, Google is constantly polishing their Core Web Vitals, and new media channels are popping up daily. At the same time, we have other trends l...
July 5, 2022
How to boost employee engagement with the right conversations
Today we are facing the “Big Resignation”. All over the world, companies are struggling to find personnel, and no one can answer why this is happening. Possible reasons are wage stagnation amid the rising cost of living, long...
June 28, 2022
How search engines are reacting to new consumer search behaviours
Consumer Behaviors have drastically changed in the last 24 months. We can observe the changes in foot traffic ( in-person behaviour ) when we are at the grocery store, airport, or simply walking in any city centre. Still, we ...
June 21, 2022
How an organizations digital footprint can help implement change
We live in a world where change and transformation are the new normal, but sometimes we make decisions and go about change as we have always done. Today have more data and information available than we have ever had in the pa...
June 14, 2022
DEI- The key to superior organizational performance
When executives speak about diversity, you often hear them say, yes we are good at meeting our targets around diversity. But diversity is not about numbers; it is about fostering a culture of innovation from a mix of people w...
May 31, 2022
How great sales people contribute to a seamless customer journey
Today, customer experience is more important than ever, and the first person the customer meets in the customer journey is usually a salesperson. But customers today are more informed than they were in the past, which means t...
May 24, 2022
How to manage cross cultural business relationships effectively
Cultural forces are always at play in today’s Global Economy. Although effective management of cultural differences is not necessarily a guarantee of business success, understanding and deepening one’s knowledge of the other ...