Episodes

As a consumer, if a product or service does not meet our expectations, we usually consider whether we should complain or not. Half the time, we do not because complaining can be exhausting as a customer, and sometimes you do not get any results. But on the other hand, if something is wrong, we should inform the company. Companies can only improve if they hear from their customers, right? But many companies do not want to hear complaints. Many companies do not understand that complaints may help ...

In this episode, we explore the impact of the global pandemic on the workplace, with a particular focus on remote workforces. While only 6% of people worked from home before the pandemic, this number rose to 35% in May 2020 and is now at around 38%. Despite this increase, 44% of companies still do not allow remote work. We examine the benefits and challenges of remote workforces and discuss strategies for managing them effectively. Our goal is to provide insights into the future of work, shaped ...

Artificial Intelligence (AI) is a term coined by. emeritus Stanford Professor John McCarthy, in 1955, defined by him as “the science and engineering of making intelligent machines,” Now, over 60 years later, it has become part of our daily lives. It is used in various industries. AI does everything from saving lives to making our lives more efficient. But it is also used in marketing. From conversation commerce to targeting to SEO, it brings consumers and buyers together in new ways. In this epi...

Being able to Influence and persuade are the two critical skills that successful leaders share. But they are not only skills needed in leadership; they also come in handy in everyday life. It does not matter if you are trying to convince your family to go mountains rather than the beach; these skills are handy. But no matter if it is in leadership or private life, we sometimes do not always pay attention to the process of persuading and influencing; we just go through the motions and hope for th...

The famous management Guru Peter Drucker said, Culture eats strategy for breakfast.” Intuitively we know this; we know a strong culture is needed for a company's overall health, competitiveness, and profitability, but sometimes culture takes a back seat to profits and strategy. And today, in 2023, culture is even more critical than before companies try to find talent; Today's employees seek out companies that they feel are worthy of their talent and pay much attention to culture when doing this....

If you’ve ever had a personal assistant, then you understand what this does to your purchasing process—all the pre-purchase research, placing an order, and even making the payment is done with support. Well, conversational commerce is heading in that direction. It’s a kind of virtual assistant” that can help guide you through the purchasing process. It can give you information on products, and brands, compare prices, etc. But is it there yet with its functionality, or is it just a next general m...

Most believe companies and the government track and monitor their online and offline activities. Most adults think going through a day with data collected about them is impossible. Data-driven products and services are often marketed with the potential to save users time and money, but do they do that? Of course, most adults see risks as they continue to hit yes on every cookie banner. But we contradict our beliefs as we accept cookies without reading the text. And once we say yes, where are all...

Fast-moving consumer goods like consumer electrics, the movie industry, and the advertising and marketing industry are today's most rapidly changing market segments. This means that the companies serving businesses and consumers in these market segments must all endure rapid change, be flexible, and learn new technology. Still, many companies need to catch up because change is difficult. In this episode, we speak with an expert about one of the most rapidly changing industries: advertising. We l...

It is one year and approximately one month since Russia invaded Ukraine. An act almost no one thought would happen. So where are we today? What is the current situation, and what are the motives behind Putin’s actions? More importantly, what have we learned in the political arena, and what can leaders learn from this tragic situation? In this episode, we discuss the current state of affairs and what leadership lessons we can learn from this conflict.

Digital marketing has transformed the business world and brought marketing to a new level. Driven website traffic, brand awareness, and getting high-quality leads are what businesses are looking for from digital marketing, and digital marketing does deliver. But it also is an evolving marketing medium with new channels and new technologies appearing faster than we can keep up. So how do we keep up? But some experts can help us navigate this ever-changing digital landscape. In this episode, we di...

We all think we know what accountability is but very often, we mix up the words accountability, responsibility, answerability, obligation, and many others. We often use these words in the same context and relate the meaning to forced or given tasks rather than inner motivation or drive. Instead, we should discuss conscious accountability, where individuals and teams work towards a common goal to which everyone wants to contribute. This episode discusses how we can develop conscious accountabilit...

In 2010, Tech magazine reported the boom of the App culture. Today it is not a culture but a way of life, but it is not only for end-users or B2C and B2B situations. B2B mobile apps make work management and tracking easy and allow a platform where many people and departments can collaborate. So, it is not just about the end-user consumer today; it is about business. Although when we say the word App what pops into our minds are music, fitness, photos, and social media, and not business apps; the...

What can the private sector learn from the public sector? Lots We often talk about management practices, organization management, process efficacies, and how to make companies more customer-oriented, efficient, inclusive --ultimately more profitable; we mainly discuss the private sector, when we discuss governments or the public sector if it is often in the form of a complaint. Having worked as a CEO for over 20 years in the private sector, I would be hard-pressed to use the words good managemen...

Any organizational infrastructure must anticipate a rapidly changing world where technologies, politics, company, and employee needs will differ from today. We learned this three years ago as we got tossed into a virtual world that we thought was years away. Many companies did not have the technology or infrastructure to support the millions of home offices that happened virtually overnight. Unfortunately, they did not have the processes for a sudden change. But in the end, we all adapted, and w...

Debriefing is essential for identifying errors, reviewing trends, improving communication, reviewing performance, and providing data to help predict future performance, change, and expectations. It also helps form strategies and operations for the future. In this episode, we will debrief the digital advertising industry, look at 2022, and discuss emerging trends in 2023. We look at how we can predict the future by examining the trends that will help reshape the advertising reseller industry.

Startups are essential because they drive economic growth. They are the source of new jobs, products, and services. They drive innovation and create wealth, and today most founders have spouted from the generation of the millennials, but that is going to change. By 2030, Gen Z will become the world's most significant demographic economy; studies show that almost two-thirds of that generation want to work for themselves. So, what does this mean? It means startup ecosystems will boom, and new star...

What defines leadership today in this unpredictable world? We can examine leadership styles from around the world, which vary, but there is always a similar foundation and framework, even if the focus has changed over the last ten or even three years. Leadership has become more situational, especially since the pandemic. Technology has also impacted leadership today, but the foundation of good leadership remains the same. In today's episode, we talk about what that foundation is, the core compon...

Most people agree that the foundations of digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to practical use in a digital marketing campaign. Most large companies have teams of digital marketers that can do this for them by specializing in one area or another, but what about SMEs? They are focused on their product and services, without teams to do the marketing for them. With a bit of help, they can learn how to navigate through th...

As we close 2022, we reflect on the digital marketing landscape of SMBs and how it has changed in the last twelve months. More importantly, we look at the opportunities for SMBs in 2023. How business models are changing, what tools are available to SMBs, and how agencies can support SMBs. We discuss emerging trends and what agencies can do to grow in scale and increase profitability in the new digital economy.

As 2022 ends, it is time to take stock of what matters to businesses and consumers. What matters today in December 2022 differs from what mattered to us in January of this year. For example, in January, consumers were looking forward to finally “getting out of the house”, and SMBs worldwide were thinking about when I could let my customers back in. Today in December, we are living the new normal with a hybrid consumer society that is online and in person. Today it’s not about how I shop; it is a...

When you look at culture in the sense of communities ( nations, groups), It is a vital determining factor of how that community reacts, responds, and grows. Culture plays a significant role in the lives of everyone in a community. It gives people a sense of belonging, especially when everyone speaks the same language and not necessarily in a literal way. Corporate culture is not much different. It provides people with a sense of belonging and commitment, and when a company has a positive culture...

In 1965, the rock band The Who released Talkin bout my Generation which expressed the difference between generations. Peter Townsend, the songwriter, was experiencing the disconnect between himself and his parent's generation. Peter, now 77 and born on the cusp of the baby boomer generation, was trying to explain to the world- his new generation. Today, this could translate to each generation that has followed. The generational gap has been discussed since Karl Mannheim, a German psychologist wr...

SEO--- another acromion we hear all the time and use it in a verity of ways, but you can’t fully appreciate the value of SEO without an understanding of what it is. SEO really is. It’s the complex practice of increasing the quantity and quality of traffic to your website through search engine results. The goal of SEO for business is to generate organic traffic—by allowing searchers clicking through to your website from a search engine results page (SERP). Simple right? Not really. It is very com...

The term Private equity evokes all kinds of reactions. Private equity firms have reputations ranging from aggressively good to aggressively bad, depending on which chair you sit in, but they can increase a company's value. Their ability to achieve high returns is attributed to incentives for private equity portfolio managers and operating managers, the aggressive use of debt, and a determined focus on cash flow. Different from Venture Capital, private equity focuses on buying and selling compani...