Episodes

Reshaping Digital Advertising -Trends and Predictions
Feb. 14, 2023

Reshaping Digital Advertising -Trends and Predictions

Debriefing is essential for identifying errors, reviewing trends, improving communication, reviewing performance, and providing data to help predict future performance, change, and expectations. It also helps form strategies ...
Helping Startup Ecosystems Thrive
Feb. 7, 2023

Helping Startup Ecosystems Thrive

Startups are essential because they drive economic growth. They are the source of new jobs, products, and services. They drive innovation and create wealth, and today most founders have spouted from the generation of the mill...
Two Words at a Time: Simple Leadership , Giant Leap Consulting
Jan. 31, 2023

Two Words at a Time: Simple Leadership , Giant Leap Consulting

What defines leadership today in this unpredictable world? We can examine leadership styles from around the world, which vary, but there is always a similar foundation and framework, even if the focus has changed over the las...
No Business is too small for Digital Marketing
Jan. 24, 2023

No Business is too small for Digital Marketing

Most people agree that the foundations of digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to practical use in a digital marketing campaign. Most large compani...
How agencies can grow in scale and while supporting SMBs in 2023
Dec. 27, 2022

How agencies can grow in scale and while supporting SMBs in 2023

As we close 2022, we reflect on the digital marketing landscape of SMBs and how it has changed in the last twelve months. More importantly, we look at the opportunities for SMBs in 2023. How business models are changing, what...
What consumers want and what SMBs need to pay attention to!
Dec. 13, 2022

What consumers want and what SMBs need to pay attention to!

As 2022 ends, it is time to take stock of what matters to businesses and consumers. What matters today in December 2022 differs from what mattered to us in January of this year. For example, in January, consumers were looking...
Developing Great Corporate Culture in the Hybrid Work Environment
Dec. 6, 2022

Developing Great Corporate Culture in the Hybrid Work Environment

When you look at culture in the sense of communities ( nations, groups), It is a vital determining factor of how that community reacts, responds, and grows. Culture plays a significant role in the lives of everyone in a commu...
"Talkin bout my Generation"- Embracing todays generational mix
Nov. 29, 2022

"Talkin bout my Generation"- Embracing todays generational mix

In 1965, the rock band The Who released Talkin bout my Generation which expressed the difference between generations. Peter Townsend, the songwriter, was experiencing the disconnect between himself and his parent's generation...
Understanding SEO-How to make sure your company is seen online!
Nov. 22, 2022

Understanding SEO-How to make sure your company is seen online!

SEO--- another acromion we hear all the time and use it in a verity of ways, but you can’t fully appreciate the value of SEO without an understanding of what it is. SEO really is. It’s the complex practice of increasing the q...
Stimulating Growth through Private Equity
Nov. 15, 2022

Stimulating Growth through Private Equity

The term Private equity evokes all kinds of reactions. Private equity firms have reputations ranging from aggressively good to aggressively bad, depending on which chair you sit in, but they can increase a company's value. Th...
Riding the wave : Social media for Small & Medium Businesses
Nov. 8, 2022

Riding the wave : Social media for Small & Medium Businesses

According to data gathered by SCORE, 77% of small businesses use social media to help build brand awareness, facilitate customer service, and increase revenue. For example, data from Meta shows that 83% of Instagram users say...
Redesigning Work:  Transforming Your Organisation Post Pandemic
Nov. 1, 2022

Redesigning Work: Transforming Your Organisation Post Pandemic

Our work environments were evolving before the pandemic, but when the pandemic hit, everything changed. As a result, companies are obligated to completely rethink their work environments, processes, and employee relations. Ne...
Managing Your Career Journey-Challenges and Opportunities
Oct. 25, 2022

Managing Your Career Journey-Challenges and Opportunities

Career development is the short-term actions that on takes to learn a skill, fine tune a strength or development a weakness. Career growth refers to the big picture, the overall progress of someone’s professional life. It is ...
The Growth of Local Business' Online Presence in Europe
Oct. 18, 2022

The Growth of Local Business' Online Presence in Europe

According to Shopping Local Research 2022, 78% of consumers use the internet to find information about local businesses more than once a week (up from 69% in 2020). However, 21% of consumers use the internet to find informati...
Where is the General Data Protection Regulation ( GDPR ) Today?
Oct. 11, 2022

Where is the General Data Protection Regulation ( GDPR ) Today?

Since May 25, 2018, the General Data Protection Regulation (GDPR) has harmonized the rules on the processing of personal data, both private and public, across the Europe. Similar regulations have since popped up worldwide, wi...
The Future of Workplace Fear-Human Instinct & Digital Transition
Oct. 4, 2022

The Future of Workplace Fear-Human Instinct & Digital Transition

Our guest podcast guest says, People who discuss digital transformation often focus on new technology with a presumption that the working population will embrace it enthusiastically. But human beings are still instinctively d...
Scaling AI -How it can benefit both businesses and consumers
Sept. 27, 2022

Scaling AI -How it can benefit both businesses and consumers

Scaling artificial intelligence (AI) across industries, enterprises, and even small and medium businesses can create an excellent competitive advantage, but it’s not enough to invest in cutting-edge technologies and algorithm...
Developing a Security Culture that Reduces Risk All-around
Sept. 20, 2022

Developing a Security Culture that Reduces Risk All-around

According to the team at the Belfer Center for Science and International Affairs at Harvard's Kennedy School, the most powerful cyber countries in the world are as follows: United States, China, UK, Russia, Netherlands, Franc...
The importance of Customer Feedback - Beyond Ratings and Reviews
Sept. 13, 2022

The importance of Customer Feedback - Beyond Ratings and Reviews

The voice of the customer plays a critical role in today's competitive markets. It does not matter if it is customer feedback on a product, service or individual; when companies do not get feedback, they cannot improve custom...
Developing a Talent-Centric Organization
Sept. 6, 2022

Developing a Talent-Centric Organization

Talent management is about how employers recruit and develop a workforce that is as productive as possible and likely to stay with their organization long term. When implemented correctly, this process can help improve the bu...
Finding the right tools to support sales and the customer journey
Aug. 30, 2022

Finding the right tools to support sales and the customer journey

Sales and the customer journey. Are we giving salespeople the right tools to help them succeed? Years ago, sales were about pushing the customer in a direction and convincing them to buy. Today it is about discovering the cus...
Recognizing the Attributes of Leadership Potential
Aug. 23, 2022

Recognizing the Attributes of Leadership Potential

Leadership expert Chris Pearse used an analogy in his Forbes article in 2018 on “Leadership in Crisis” This analogy made us think about leadership. It brought to light the mistake we often make in leadership today. Although n...
The link between the environment and economics with Bob Keefe
Aug. 2, 2022

The link between the environment and economics with Bob Keefe

Germany's “Umwelt Bundesamt” talks about the new “Green Economy. “They claim the present economic system is destroying our natural resources with the result of eroding the prosperity of future generations. They say that “Busi...
People- One of the key success factors for company growth
July 26, 2022

People- One of the key success factors for company growth

A company’s greatest asset is its people. It does not matter how innovative your product or services are; the people who stand behind the products and services interact with the customer and continue to innovate to move a com...