Episodes

Negotiating is critical for women, and we know it leads to better outcomes: for example, when it comes to wages, women who ask for a raise are more than twice as likely to get one as women who don’t. But the truth is that women face unique challenges when negotiating, beginning with the fact that they are often viewed as “unlikeable” or “aggressive” when negotiating. When it comes to family and children, women negotiate almost daily, but they tend to underestimate their value and abilities in th...

Many people have ideas and want to start their own businesses, but how many of these ideas become successful businesses? Pursuing an idea and trying to start and run a business can be scary because you must give up a lot. You may need to give up a well-paying job, your home, your nest egg, and your security, And this is even before you know if you will succeed. Unfortunately, the statistics say that only two out of ten startups succeed. In this episode, we explore ways to pursue your dreams with...

Mergers and acquisitions happen constantly, but being acquired can sometimes be tough for many companies because it comes with many challenges. Still, it can also be an excellent opportunity for many companies. It can be an opportunity to rethink strategies, consolidate markets and customers, set new goals and KPIs, and build a new culture. In this episode, we will look at a company in the Ad Tech industry that found opportunities in being acquired and used them to implement new systems to ensur...

When you google or ask an individual what the future office will look like, you usually get an answer like “hybrid, greener, home office, open spaces, modern, but these are things already happening today. They are also very “material oriented or space oriented”. It is very seldom that someone will think outside the box and change the questions of what the future office will look like to how I, as an individual, or how I want my organization to work. In this episode, we step out of the box we liv...

Why do most businesses make their organizations so complex? According to a new study by The Economist Intelligence Unit, 55 percent of all surveyed organizations would call their operational structure very or extremely complicated. Only 1 percent – around three of the 331 executive respondents – believed their business was not complex at all. So why do we do this to ourselves, and is there an easier way to do business? In this episode, we speak with an expert on organizational structures and try...

We, as leaders, are always starved for data. We want facts, analysis, and research and are given it, but even when surrounded by data, we often still need a clue. Why is that? Because even if we are starved for data, we drown in it. Sometimes we must find a way to differentiate between valuable data and data waste. As leaders, we often need to learn how to set up our organizations to ensure they focus on valuable data. We must determine how it can contribute to our business growth when we finall...

Leadership books are abundant online, in bookstores, and in libraries, numbering in the hundreds or even thousands. As leaders, we may seek out a few to broaden our perspectives, but there is another way to improve our leadership skills—looking to history. The best leaders learn from others by studying the successes and failures of past and present leaders and reflecting on what they can learn from them. By combining personal experience with this knowledge, one can develop exceptional leadership...

As a consumer, if a product or service does not meet our expectations, we usually consider whether we should complain or not. Half the time, we do not because complaining can be exhausting as a customer, and sometimes you do not get any results. But on the other hand, if something is wrong, we should inform the company. Companies can only improve if they hear from their customers, right? But many companies do not want to hear complaints. Many companies do not understand that complaints may help ...

In this episode, we explore the impact of the global pandemic on the workplace, with a particular focus on remote workforces. While only 6% of people worked from home before the pandemic, this number rose to 35% in May 2020 and is now at around 38%. Despite this increase, 44% of companies still do not allow remote work. We examine the benefits and challenges of remote workforces and discuss strategies for managing them effectively. Our goal is to provide insights into the future of work, shaped ...

Artificial Intelligence (AI) is a term coined by. emeritus Stanford Professor John McCarthy, in 1955, defined by him as “the science and engineering of making intelligent machines,” Now, over 60 years later, it has become part of our daily lives. It is used in various industries. AI does everything from saving lives to making our lives more efficient. But it is also used in marketing. From conversation commerce to targeting to SEO, it brings consumers and buyers together in new ways. In this epi...

Being able to Influence and persuade are the two critical skills that successful leaders share. But they are not only skills needed in leadership; they also come in handy in everyday life. It does not matter if you are trying to convince your family to go mountains rather than the beach; these skills are handy. But no matter if it is in leadership or private life, we sometimes do not always pay attention to the process of persuading and influencing; we just go through the motions and hope for th...

The famous management Guru Peter Drucker said, Culture eats strategy for breakfast.” Intuitively we know this; we know a strong culture is needed for a company's overall health, competitiveness, and profitability, but sometimes culture takes a back seat to profits and strategy. And today, in 2023, culture is even more critical than before companies try to find talent; Today's employees seek out companies that they feel are worthy of their talent and pay much attention to culture when doing this....

If you’ve ever had a personal assistant, then you understand what this does to your purchasing process—all the pre-purchase research, placing an order, and even making the payment is done with support. Well, conversational commerce is heading in that direction. It’s a kind of virtual assistant” that can help guide you through the purchasing process. It can give you information on products, and brands, compare prices, etc. But is it there yet with its functionality, or is it just a next general m...

Most believe companies and the government track and monitor their online and offline activities. Most adults think going through a day with data collected about them is impossible. Data-driven products and services are often marketed with the potential to save users time and money, but do they do that? Of course, most adults see risks as they continue to hit yes on every cookie banner. But we contradict our beliefs as we accept cookies without reading the text. And once we say yes, where are all...

Fast-moving consumer goods like consumer electrics, the movie industry, and the advertising and marketing industry are today's most rapidly changing market segments. This means that the companies serving businesses and consumers in these market segments must all endure rapid change, be flexible, and learn new technology. Still, many companies need to catch up because change is difficult. In this episode, we speak with an expert about one of the most rapidly changing industries: advertising. We l...

It is one year and approximately one month since Russia invaded Ukraine. An act almost no one thought would happen. So where are we today? What is the current situation, and what are the motives behind Putin’s actions? More importantly, what have we learned in the political arena, and what can leaders learn from this tragic situation? In this episode, we discuss the current state of affairs and what leadership lessons we can learn from this conflict.

Digital marketing has transformed the business world and brought marketing to a new level. Driven website traffic, brand awareness, and getting high-quality leads are what businesses are looking for from digital marketing, and digital marketing does deliver. But it also is an evolving marketing medium with new channels and new technologies appearing faster than we can keep up. So how do we keep up? But some experts can help us navigate this ever-changing digital landscape. In this episode, we di...

We all think we know what accountability is but very often, we mix up the words accountability, responsibility, answerability, obligation, and many others. We often use these words in the same context and relate the meaning to forced or given tasks rather than inner motivation or drive. Instead, we should discuss conscious accountability, where individuals and teams work towards a common goal to which everyone wants to contribute. This episode discusses how we can develop conscious accountabilit...

In 2010, Tech magazine reported the boom of the App culture. Today it is not a culture but a way of life, but it is not only for end-users or B2C and B2B situations. B2B mobile apps make work management and tracking easy and allow a platform where many people and departments can collaborate. So, it is not just about the end-user consumer today; it is about business. Although when we say the word App what pops into our minds are music, fitness, photos, and social media, and not business apps; the...

What can the private sector learn from the public sector? Lots We often talk about management practices, organization management, process efficacies, and how to make companies more customer-oriented, efficient, inclusive --ultimately more profitable; we mainly discuss the private sector, when we discuss governments or the public sector if it is often in the form of a complaint. Having worked as a CEO for over 20 years in the private sector, I would be hard-pressed to use the words good managemen...

Any organizational infrastructure must anticipate a rapidly changing world where technologies, politics, company, and employee needs will differ from today. We learned this three years ago as we got tossed into a virtual world that we thought was years away. Many companies did not have the technology or infrastructure to support the millions of home offices that happened virtually overnight. Unfortunately, they did not have the processes for a sudden change. But in the end, we all adapted, and w...

Debriefing is essential for identifying errors, reviewing trends, improving communication, reviewing performance, and providing data to help predict future performance, change, and expectations. It also helps form strategies and operations for the future. In this episode, we will debrief the digital advertising industry, look at 2022, and discuss emerging trends in 2023. We look at how we can predict the future by examining the trends that will help reshape the advertising reseller industry.

Startups are essential because they drive economic growth. They are the source of new jobs, products, and services. They drive innovation and create wealth, and today most founders have spouted from the generation of the millennials, but that is going to change. By 2030, Gen Z will become the world's most significant demographic economy; studies show that almost two-thirds of that generation want to work for themselves. So, what does this mean? It means startup ecosystems will boom, and new star...

What defines leadership today in this unpredictable world? We can examine leadership styles from around the world, which vary, but there is always a similar foundation and framework, even if the focus has changed over the last ten or even three years. Leadership has become more situational, especially since the pandemic. Technology has also impacted leadership today, but the foundation of good leadership remains the same. In today's episode, we talk about what that foundation is, the core compon...