Episodes

Fast-moving consumer goods like consumer electrics, the movie industry, and the advertising and marketing industry are today's most rapidly changing market segments. This means that the companies serving businesses and consum...

It is one year and approximately one month since Russia invaded Ukraine. An act almost no one thought would happen. So where are we today? What is the current situation, and what are the motives behind Putin’s actions? More i...

Digital marketing has transformed the business world and brought marketing to a new level. Driven website traffic, brand awareness, and getting high-quality leads are what businesses are looking for from digital marketing, an...

We all think we know what accountability is but very often, we mix up the words accountability, responsibility, answerability, obligation, and many others. We often use these words in the same context and relate the meaning t...

In 2010, Tech magazine reported the boom of the App culture. Today it is not a culture but a way of life, but it is not only for end-users or B2C and B2B situations. B2B mobile apps make work management and tracking easy and ...

What can the private sector learn from the public sector? Lots We often talk about management practices, organization management, process efficacies, and how to make companies more customer-oriented, efficient, inclusive --ul...

Any organizational infrastructure must anticipate a rapidly changing world where technologies, politics, company, and employee needs will differ from today. We learned this three years ago as we got tossed into a virtual worl...

Debriefing is essential for identifying errors, reviewing trends, improving communication, reviewing performance, and providing data to help predict future performance, change, and expectations. It also helps form strategies ...

Startups are essential because they drive economic growth. They are the source of new jobs, products, and services. They drive innovation and create wealth, and today most founders have spouted from the generation of the mill...

What defines leadership today in this unpredictable world? We can examine leadership styles from around the world, which vary, but there is always a similar foundation and framework, even if the focus has changed over the las...

Most people agree that the foundations of digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to practical use in a digital marketing campaign. Most large compani...

As we close 2022, we reflect on the digital marketing landscape of SMBs and how it has changed in the last twelve months. More importantly, we look at the opportunities for SMBs in 2023. How business models are changing, what...

As 2022 ends, it is time to take stock of what matters to businesses and consumers. What matters today in December 2022 differs from what mattered to us in January of this year. For example, in January, consumers were looking...

When you look at culture in the sense of communities ( nations, groups), It is a vital determining factor of how that community reacts, responds, and grows. Culture plays a significant role in the lives of everyone in a commu...

In 1965, the rock band The Who released Talkin bout my Generation which expressed the difference between generations. Peter Townsend, the songwriter, was experiencing the disconnect between himself and his parent's generation...

SEO--- another acromion we hear all the time and use it in a verity of ways, but you can’t fully appreciate the value of SEO without an understanding of what it is. SEO really is. It’s the complex practice of increasing the q...

The term Private equity evokes all kinds of reactions. Private equity firms have reputations ranging from aggressively good to aggressively bad, depending on which chair you sit in, but they can increase a company's value. Th...

According to data gathered by SCORE, 77% of small businesses use social media to help build brand awareness, facilitate customer service, and increase revenue. For example, data from Meta shows that 83% of Instagram users say...

Our work environments were evolving before the pandemic, but when the pandemic hit, everything changed. As a result, companies are obligated to completely rethink their work environments, processes, and employee relations. Ne...

Career development is the short-term actions that on takes to learn a skill, fine tune a strength or development a weakness. Career growth refers to the big picture, the overall progress of someone’s professional life. It is ...

According to Shopping Local Research 2022, 78% of consumers use the internet to find information about local businesses more than once a week (up from 69% in 2020). However, 21% of consumers use the internet to find informati...

Since May 25, 2018, the General Data Protection Regulation (GDPR) has harmonized the rules on the processing of personal data, both private and public, across the Europe. Similar regulations have since popped up worldwide, wi...

Our guest podcast guest says, People who discuss digital transformation often focus on new technology with a presumption that the working population will embrace it enthusiastically. But human beings are still instinctively d...

Scaling artificial intelligence (AI) across industries, enterprises, and even small and medium businesses can create an excellent competitive advantage, but it’s not enough to invest in cutting-edge technologies and algorithm...