Episodes

This Friday, Ron and Ed will profile Friedrich Hayek (1899-1992), one of the most prodigious classical liberal scholars of the 20th century. He won the 1974 Nobel Prize in economics, published 130 articles and twenty-five boo...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...

Over the years, many fellows at VeraSage Institute have coined various laws, such as Baker's Law: Bad customers drive out good customers. In this episode, Ed and Ron will explore more famous, and infamous, VeraSage Laws.

In an ironic twist on Karl Marx’s idea of the proletarian revolution, in today’s capitalist society, labor trumps capital as the chief source of all wealth. According to The World Bank, 80% of the developed world’s wealth lie...

In 1997, Ron attended Disney Institute’s professional development program: The Disney Approach to Customer Loyalty: Creating Service that Keeps Your Customers Coming Back. How does Disney create superior value for its guests?...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...

Request For Proposals have become more commonplace as competitive bidding has replaced negotiation for price buyers. It is as if dysfunctional buying practices have arisen to counter dysfunctional selling practices. It is imp...

Ron and Ed interview for a second time Father Robert A. Sirico, the president and co-founder of the Acton Institute and the pastor of Sacred Heart of Jesus Parish, both in Grand Rapids, MI. A regular writer and commentator on...

Back by popular demand, on Friday's show Ron and Ed will interview Tim Williams, a noted author, international speaker, and presenter for major advertising associations, agency networks, universities, and business conferences...

Hourly billing is deeply entrenched and has been widely used for decades, which proves is has some advantages. The case against the billable hour is not that it is not a profitable pricing policy. Rather, it’s that hourly bil...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...

Companies use personality tests for a variety of purposes, such as employment screening, assessing leadership potential, fostering corroboration and teamwork, etc. The most widely used is the Myers-Briggs Type Indicator (MBTI...

This Friday, Ron and Ed will profile Ludwig von Mises, an economist, author, and one of the founders of the “neo-Austrian school” of economics. Mises told his future wife: “If you want a rich man, don’t marry me. I am not int...

There are only three pricing strategies: Skim, penetration and neutral. Price can be an effective way to compete for some companies. Think of Wal-Mart, Southwest Airlines, Costco, Dell Computers, or Timex watches, all use a p...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...

Do you know anyone who was motivated going into, or coming out of, their annual performance appraisal? Most organizations and employees are dissatisfied with the performance appraisal process, so it remains a curiosity why th...

Ron and Ed are thrilled to be interviewing Gary and Jim Boomer, the father/son team at the head of Boomer Consulting. Both are recognized as among the most influential people in the accounting profession. L. Gary Boomer is th...

Ed and I will discuss some of our favorite guests and memorable show topics from 2016, along with our selection of best books that we read during the year. We'll also comment on the notable people who we lost in 2016 as well ...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...

Ron and Ed are honored to have Kirk Bowman as a Guest this week. Kirk began his journey to value pricing as a naysayer, but like many converts, he has now become a leading voice in the value pricing movement. Kirk founded and...

This episode will be dedicated to the possibility that all organizations can create and execute meaningful strategic plans. Creating a well defined strategy is hard work and not for everyone, as it requires us to begin to say...

Ed and Ron will interview Accounting Profession Thought Leader Joe Woodard. Joe and his company has adopted a powerful vision: “To transform small business through small business advisors.” Its purpose is an extension of its ...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...