Episodes
Sept. 12, 2025
Episode 555 - On Trump's AI Action Plan: Second interview with Adam Thierer
In this episode, we sit down with Adam Thierer, Resident Senior Fellow at the R Street Institute, to unpack his recent analysis— AI Policy in Congress Mid‑2025: Where Are We Headed Next? We explore shifting congressional prio...
Sept. 5, 2025
Episode 554 - Kimberlee Josephson (Part VI): Superman, Snacks & the Invisible Order
Ron and Ed are thrilled to welcome back Kimberlee Josephson for the sixth time, diving into her fascinating latest piece: “ Superman, Sneaking Snacks into Movies, and the Mystery of Social Order ” . In it, Kimberlee reflects ...
Aug. 29, 2025
Episode 553 - The Soul of Strategy: From Answers to Imagination
We throw the word strategy around so much that it risks becoming meaningless. Is it a plan? A budget? A list of goals? In this episode of The Soul of Enterprise , Ron and Ed revisit the meaning of strategy through the lens of...
Aug. 22, 2025
Episode 552 - Gross Output (GO) vs. Gross Domestic Product (GDP): The Top Line of the Economy
For years, GDP has been treated as the ultimate scorecard of economic performance. But GDP only measures final goods and services. It’s like judging a business by gross margin while ignoring sales. Economist Mark Skousen’s in...
Aug. 15, 2025
Catchall Chaos
Sometimes the best conversations come from the stories that don’t neatly fit into a single theme—but are too good to ignore. In this week’s episode of The Soul of Enterprise , Ron and Ed bring you a lively grab bag of pricing...
Aug. 8, 2025
THRESHOLD and The Revelation
On their first independent episode, Ron and Ed will share some thoughts on the new format, the transformation economy, their new entity ( THRESHOLD ), and their Jerry Maguire mission statement to the professions entitled The ...
Aug. 1, 2025
A New Beginning - Teaser Episode
Ron and Ed (well, just Ed, really) announced their transition from VoiceAmerica to their own platform. The show will continue streaming on Fridays at 3 PM Eastern/Noon PT, with the streams available at thesoulofenterprise.com...
July 25, 2025
The Experience Dividend: Why Money is Time
Despite Ben Franklin’s witticism, time is not money. In economic reality, money is time. That’s because we buy things with money, but we pay for them with time. In this episode of The Soul of Enterprise , Ed and Ron explore h...
July 18, 2025
Memorable Mentors: Fred Smith, Founder of Federal Express
Ron and Ed explore the legacy and leadership lessons of Fred Smith, the visionary founder of Federal Express. From a bold undergraduate paper (legend has it that he only got a C+) to building one of the world’s most transform...
July 11, 2025
Recapping Scaling New Heights 2025 - Ninth interview with Joe Woodard
In his unprecedented ninth appearance with Ron and Ed, Joe Woodard will share his thoughts on the learning from the Woodard Group's Scaling New Heights 2025 event and also give a small sneak peek at next year! As always, the ...
June 27, 2025
The Road to Hell and Bad Marketing: Interview with Nick Asbury
Ron and Ed welcome Nick Asbury to a conversation about his book, . From the book jacket The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took...
June 20, 2025
The Power of Differentiation: Interview with Barry Labov
In this episode of The Soul of Enterprise , hosts Ron Baker and Ed Kless are joined by Barry LaBov, founder and CEO of LABOV Marketing Communications and Training. A two-time Ernst & Young Entrepreneur of the Year and inducte...
June 13, 2025
Interview with Jackie Meyer
In this episode of “The Soul of Enterprise,” hosts Ron Baker and Ed Kless engage in a dynamic conversation with Dr. Jackie Meyer, a trailblazer in the accounting profession. As the founder of TaxPlanIQ and host of “The Concie...
June 6, 2025
Totally Tariff-Free Talk
You’ve heard us talk tariffs. You’ve definitely heard us talk Trump’s tariffs. So this week, in a bold act of podcasting restraint, we’re doing something radical: no tariff talk whatsoever. Instead, we tackle a roundup of cur...
May 30, 2025
Your Body; Your Healthcare: Interview with Dr. Jeffrey Singer
In this episode of The Soul of Enterprise , Ron and Ed welcome Dr. Jeffrey A. Singer, a senior fellow at the Cato Institute and a seasoned general surgeon, to discuss his latest book, Your Body, Your Health Care . Dr. Singer ...
May 23, 2025
Omnium Gatherum
Once again, it is time for Ron and Ed to get a few things off their chests. Not since October 2024's Outstanding Olio has there been such a collection of Friday Farrago, Glorious Gallimaufry, or even Holiday Hodgepodge. Join ...
May 16, 2025
Inventing Sequence: Interview with Doug Reuter
Ron and Ed sit down with Doug Reuter, the inventive mind behind the beloved board game Sequence. Doug shares the fascinating journey of bringing Sequence to life—a process that spanned four years of development, three years t...
May 9, 2025
We're not Done with Dunn: Interview with Paul Dunn
In this episode of The Soul of Enterprise , Ron and Ed welcome Paul Dunn, a 4-time TEDx speaker, award-winning entrepreneur, and chairman of B1G1: Business for Good. Paul shares his insights on how small businesses can make a...
May 2, 2025
In the Octagon: Eighth interview with Joe Woodard
What do David Allen's Getting Things Done , Daniel Susskind's A World Without Work, and AppleTV's Severence have in common? They are all on the mind of Ron and Ed's Guest for this episode, Joe Woodard. This will be Joe's reco...
April 25, 2025
One of Our Own - Second interview with Mark Koziel
We are thrilled to welcome Mark Koziel, CPA, CGMA, as our guest on this episode of The Soul of Enterprise. Mark has recently been appointed as the President and CEO of the American Institute of CPAs (AICPA) and the Associatio...
April 18, 2025
Crossing the Threshold: A New Chapter Begins
Ron and Ed unveil their bold new venture—THRESHOLD. In this episode, they share the vision behind the company, why it matters now, and how it aims to challenge the status quo in advisory and consulting. THRESHOLD is more than...
April 11, 2025
Juche for Dummies: Why Self-Sufficiency Sucks
Ron and Ed break down the latest tariff policies of President Donald Trump, offering a free market critique of its implications. They explore how tariffs function as hidden taxes on consumers, challenge the idea of using prot...
April 4, 2025
Milton’s Mandate: The Market, Morality, and Money
In this episode, Ron and Ed dive into one of the most influential and debated essays in business and economic thought: Milton Friedman’s The Social Responsibility of Business Is to Increase Its Profits . Published in The New ...
March 28, 2025
2025 Tech Trends Report with Greg Tirico
With Ron Baker out this week due to a personal matter, Ed Kless is joined by Greg Tirico for a deep dive into the FTSG 2025 Tech Trends Report . Together, they explore 10 provocative takeaways shaping the future of technology...