Episodes
Aug. 29, 2014
Interview with Rory Sutherland
We are excited to announce that Rory Sutherland, Vice Chairman, Ogilvy Group UK, in London, will be our guest on August 29, for the entire show. Rory has delivered several TED talks, along with many others, including our favo...
Aug. 22, 2014
Mr. Spock and Homer Simpson: The Two Sides of Human Economic Behavior
On this show, Ron and Ed will explore how we humans are comprised of both Mr. Spock—our rational side—and Homer Simpson—our irrational side, and how to optimize decisions from both sides. Learn why economists assume people ar...
Aug. 15, 2014
Everyday Ethics: Doing Well and Doing Good
All businesses have a vested interest in virtue. Business is dependent on the moral and cultural institutions of a free society. The economic and ethical point of a business entity is to serve others. Business is a morally se...
Aug. 8, 2014
Interview with Distinguished Professor of Economics Deirdre McCloskey
Why did the Industrial Revolution happen where and when it did? Our guest will be the Distinguished Professor of Economics Deirdre McCloskey, who teaches economics, history, English, and communication at the University of Ill...
Aug. 1, 2014
Replacing the Annual Appraisal Agony
Do you know anyone who was motivated going into, or coming out of, their annual performance appraisal? Most organizations and employees are dissatisfied with the performance appraisal process, so it remains a curiosity why th...
July 25, 2014
How Much Does the Economy Weigh?
Ed and Ron will explore the following insight from Thomas Sowell: After all, the caveman had the same natural resources at their disposal as we have today, and the difference between their standard of living and ours is a dif...
July 18, 2014
The Second Law of Marketing: All Prices are Contextual
On our July 11th show we discussed The First Law of Marketing: The Value of Value. The Second Law of Marketing—that all prices are contextual—is just as critical to help your organization communicate value, and help convince ...
July 11, 2014
The First Law of Marketing: The Value of Value
Adam Smith was confounded. One of the greatest economic and social thinkers in the history of ideas struggled with the so-called diamond-water paradox. None of us would be able to live beyond a couple of weeks without water, ...
July 4, 2014
Declaring Independence from the Tyranny of Taylorism
Ron and Ed discuss the Cult of Efficiency beginning with an explanation of Frederick Winslow Taylor the father of so called Scientific Management. Business aren’t paid to be efficient. There's nothing more useless than being ...