Episodes

Ed and Ron will interview Brad Smith, Global EVP of Customer Experience at Sage. Brad is the executive vice president of customer experience, responsible for developing all aspects of the Sage customer experience, from produc...

Winston Churchill said, Democracy is the worse form of government...except for all the others. In this episode, Ron and Ed will examine Public Choice Theory, which describes the extension of analysis to the political alternat...

Are we rational or irrational? Are we more like Mr. Spock or Homer Simpson? There are compelling arguments on each side of this issue. On this show, Ron and Ed will interview one of the country’s leading behavioral economists...

Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with toda...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of ourm shows are “topic” driven, where we dive deep into one subject.

Consulting and sales are not different disciplines, but one and the same. They are the art of enabling the best possible decisions for customers. Recognizing this reality is not easy because it requires us to rethink the para...

In celebration of April 15th, Ron and Ed will explore the history of taxation. All good tax systems tend to go bad, and throughout history tax laws have taken away liberty more often than foreign invaders. As Charles Adams ex...

They say you can’t turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven; whatever issues are in th...

Ron and Ed go off on a bit of a tangent on this episode and interview Anthony Clark, author of The Last Campaign: How Presidents Rewrite History, Run for Posterity and Enshrine Their Legacies. As the competition to land the B...

Ed and I will have the honor interviewing Robert G. Cross, an absolute legend in the pricing profession. Bob implemented yield management in Delta Airlines, which is fascinating since he’s a lawyer by education. He wrote a se...

One of our all-time favorite business books is The Experience Economy: Work Is Theater and Every Business a Stage, by B. Joseph Pine and James H. Gilmore, which was published in 1999. Dan Morris and Ron Baker developed a CPE ...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven—whatever issues are in the...

Andy Grove, founder of Intel said, Disruptive threats come inherently not from new technology but from new business models.” What is a business model? In this show, Ed and Ron will discuss innovating your business model, a pr...

Ed and I have had the privilege of posing this question to thousands of leaders around the world: Who’s in charge of value in your organization? We're usually met with a momentary staring ovation, and then someone will inevit...

All prices are, ultimately, determined by the subjective value perceptions of the customer. This makes having a conversation with the customer to comprehend and communicate your company's value essential. Skipping this conver...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven—whatever issues are in the...

G.K.Chesterton once wrote, “Competition is a furious plagiarism.” Yet the fact of the matter is there is no such thing as a commodity.

Ed and Ron will interview Dr. Jules Goddard, author of one of the best business books we read in 2014: Uncommon Sense and Common Nonsense. Dr. Goddard has many profound insights into corporate strategy, value creation, effici...

Ron and Ed interview Adam Davidson, a journalist focusing on business and economics issues for National Public Radio. He is currently one of the co-hosts of the Planet Money podcast. Previously he has covered globalization is...

Ron and Ed will interview Dr. Thomas Sowell, world renowned economist, social theorist, political philosopher, and author. His appearance on TSOE coincides with the release of a new edition of his international best seller on...

On Friday's episode, Ron and Ed will interview Jody Thompson, the Co-Founder of CultureRx® and Co-Creator of the Results-Only Work Environment™ (ROWE™), along with Cali Ressler. CultureRx® is the sole global authority on ROWE...

On Friday's show Ron and Ed will interview Tim Williams, a noted author, international speaker, and presenter for major advertising associations, agency networks, universities, and business conferences worldwide. brbr He is a...

On Black Friday, the biggest Holiday shopping day of the year, Ed and I thought it would be fun to review the book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays, by Joel Waldfogel, published in 2009. Waldfog...