Episodes
May 15, 2015
Public Choice Theory
Winston Churchill said, Democracy is the worse form of government...except for all the others. In this episode, Ron and Ed will examine Public Choice Theory, which describes the extension of analysis to the political alternat...
May 8, 2015
Interview with Dan Ariely
Are we rational or irrational? Are we more like Mr. Spock or Homer Simpson? There are compelling arguments on each side of this issue. On this show, Ron and Ed will interview one of the country’s leading behavioral economists...
May 1, 2015
Best Business Books
Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with toda...
April 24, 2015
Free-Rider Friday
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of ourm shows are “topic” driven, where we dive deep into one subject.
April 17, 2015
We're All Consultants Now!
Consulting and sales are not different disciplines, but one and the same. They are the art of enabling the best possible decisions for customers. Recognizing this reality is not easy because it requires us to rethink the para...
April 10, 2015
For Good and Evil: Taxes and Civilization
In celebration of April 15th, Ron and Ed will explore the history of taxation. All good tax systems tend to go bad, and throughout history tax laws have taken away liberty more often than foreign invaders. As Charles Adams ex...
April 3, 2015
Entrepreneur Heaven: Edison, Ford, Disney, Marriott
They say you can’t turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the...
March 27, 2015
Free-Rider Friday
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven; whatever issues are in th...
March 20, 2015
Interview with Anthony Clark
Ron and Ed go off on a bit of a tangent on this episode and interview Anthony Clark, author of The Last Campaign: How Presidents Rewrite History, Run for Posterity and Enshrine Their Legacies. As the competition to land the B...
March 13, 2015
Interview with Pricing Legend Robert G. Cross
Ed and I will have the honor interviewing Robert G. Cross, an absolute legend in the pricing profession. Bob implemented yield management in Delta Airlines, which is fascinating since he’s a lawyer by education. He wrote a se...
March 6, 2015
The Experience Economy: Interview with Joseph Pine
One of our all-time favorite business books is The Experience Economy: Work Is Theater and Every Business a Stage, by B. Joseph Pine and James H. Gilmore, which was published in 1999. Dan Morris and Ron Baker developed a CPE ...
Feb. 27, 2015
Free-Rider Friday
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven—whatever issues are in the...
Feb. 20, 2015
Innovating Your Business Model
Andy Grove, founder of Intel said, Disruptive threats come inherently not from new technology but from new business models.” What is a business model? In this show, Ed and Ron will discuss innovating your business model, a pr...
Feb. 13, 2015
Who Is in Charge of Value?
Ed and I have had the privilege of posing this question to thousands of leaders around the world: Who’s in charge of value in your organization? We're usually met with a momentary staring ovation, and then someone will inevit...
Feb. 6, 2015
Crafting the Value Conversation with Dan Morris
All prices are, ultimately, determined by the subjective value perceptions of the customer. This makes having a conversation with the customer to comprehend and communicate your company's value essential. Skipping this conver...
Jan. 30, 2015
Free-Rider Friday
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven—whatever issues are in the...
Jan. 23, 2015
There's No Such Thing as a Commodity
G.K.Chesterton once wrote, “Competition is a furious plagiarism.” Yet the fact of the matter is there is no such thing as a commodity.
Jan. 16, 2015
Interview with Dr. Jules Goddard, PhD
Ed and Ron will interview Dr. Jules Goddard, author of one of the best business books we read in 2014: Uncommon Sense and Common Nonsense. Dr. Goddard has many profound insights into corporate strategy, value creation, effici...
Jan. 9, 2015
Interview with Adam Davidson
Ron and Ed interview Adam Davidson, a journalist focusing on business and economics issues for National Public Radio. He is currently one of the co-hosts of the Planet Money podcast. Previously he has covered globalization is...
Dec. 19, 2014
Interview with Dr. Thomas Sowell
Ron and Ed will interview Dr. Thomas Sowell, world renowned economist, social theorist, political philosopher, and author. His appearance on TSOE coincides with the release of a new edition of his international best seller on...
Dec. 12, 2014
Interview with Jody Thompson
On Friday's episode, Ron and Ed will interview Jody Thompson, the Co-Founder of CultureRx® and Co-Creator of the Results-Only Work Environment™ (ROWE™), along with Cali Ressler. CultureRx® is the sole global authority on ROWE...
Dec. 5, 2014
Interview with Tim Williams
On Friday's show Ron and Ed will interview Tim Williams, a noted author, international speaker, and presenter for major advertising associations, agency networks, universities, and business conferences worldwide. brbr He is a...
Nov. 28, 2014
Scroogenomics: Why You Shouldn't Buy Presents for the Holidays
On Black Friday, the biggest Holiday shopping day of the year, Ed and I thought it would be fun to review the book, Scroogenomics: Why You Shouldn’t Buy Presents for the Holidays, by Joel Waldfogel, published in 2009. Waldfog...
Nov. 21, 2014
Playing with Fire: Price Discrimination in Practice
Charging different prices to different customers is the definition of price discrimination, a term coined in 1920 by Arthur Cecil Pigou in The Economics of Welfare. Price discrimination occurs when a good or service is sold a...