Episodes

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...

Over the years, many fellows at VeraSage Institute have coined various laws, such as Baker's Law: Bad customers drive out good customers. Our show on July 24, 2015 dealt with some of these laws. In this show, Ed and Ron will explore even more VeraSage Laws.

This week Ron and Ed interview Doug Sleeter, founder of the Sleeter Group and self professed blockchain obsessed entrepreneur. As founder of The Sleeter Group, Doug created a national group of accounting software consultants who serve small and medium-sized businesses. He is the author of several books including the QuickBooks Consultant's Reference Guide, and the leading market college textbooks QuickBooks Fundamentals and QuickBooks Complete.

According to Wikipedia, an unconditional basic income is a form of social security system in which all citizens or residents of a country regularly receive an unconditional sum of money

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...

How you charge is often more important than how much you charge. And one fact is irrefutable: Customers love choice. What we’re willing to pay for something is insanely dependent upon what we compare it to. Offering three choices to the customer puts your product in context. It’s why most businesses offer three of everything: small, medium, large, coach, business, and first-class, Tall, Grande, Venti, etc. This is a ubiquitous strategy because it comports with how human beings make choices and b...

Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with today’s busy and demanding schedules, do you feel you don’t devote enough time to reading and absorbing new ideas? Then this show is for you. Ed and Ron will explore the best business books ever written, summarizing their favorite all-time business books. If you want to share yo...

Ed and I are honored to be able to interview Colonel Rick Searfoss, Astronaut and Space Shuttle Commander. In addition to piloting two space flights, and commanding a third, he consults and is a test pilot on leading-edge aerospace projects, including serving as the Chief Judge for the $10 million Ansari X Prize for the first private reusable human spacecraft and test flying the world’s only liquid-fueled experimental rocket plane. Rick completed a bachelor of science degree in aeronautical engi...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...

There is no doubt that human reliance on fossil fuels has been incredible beneficial for mankind. That said, controversy swirls about this continued reliance on them and their impact on the environment. On this week's episode, Ron Baker and Ed Kless will interview a true expert in this field, Dr. Mark Miller. Mark has enjoyed a long and varied career in the oil and gas industry – petroleum engineer, University of Texas faculty member, worldwide petroleum engineering consultant, and small busines...

Economic Puzzles and Paradoxes: Do corporations pay taxes? Join Ed and Ron for a fascinating look at this and other everyday economic questions in this new series: Economic Puzzles and Paradoxes. This episode will focus on taxes, in celebration of April 15th. We will strive to follow the wisdom of the great economist Frederic Bastiat: “There is only one difference between a bad economist and a good one: the bad economist confines himself to the visible effect; the good economist takes into accou...

Join Ron Baker and Ed Kless Host of “The soul of enterprise” as they cover the Libertarian POTUS Debate at the LP Texas Convention LIVE. Tune in to our events page to listen live at 8 pm Central time to hear the entire Debate plus before and after commentary and interviews with Ron and ED!

In Italian, the word risk derives from risicare, which means “to dare,” which implies a choice, not a fate. Risk is an economic positive. It is where profits come from. There are five responses when confronted with risk: avoid it, reduce it, transfer it, accept it, or increase it. In the final analysis, a business cannot eliminate risk. Attempting to avoid risk and uncertainty, as with cost-plus pricing or hourly billing, is a self-imposed ceiling on a firm’s earnings. Ed and Ron will discuss th...

“The more things change, the more you must depend upon those things that never change” is a theme that Rabbi Daniel Lapin injects into his presentations. Ed and Ron are honored to have the opportunity to interview Rabbi Lapin a second time, the first being on our November 14, 2014 show. Rabbi Lapin is one of America’s most eloquent speakers and his ability to extract life principles from the Bible and transmit them in an entertaining manner has brought countless numbers of Jews and Christians cl...

The last Friday of every month Ed and Ron will do 'Free Rider Friday.' Most of our shows are 'topic' driven, where we dive deep into one subject.

Paul Kennedy, along with the late Paul O'Byrne, founded O'Byrne and Kennedy, Chartered Accountants, in Goffs Oak, United Kingdom. It is one of the most innovative Chartered Accounting firms in the world. The story behind how they got there is fascinating, and will be the topic of discussion in this interview with Paul Kennedy. We'll discuss strategy, firing customers, innovation, value pricing, operating without timesheets, knowledge management, and the OBK MBA. You don't want to miss this show ...

John Jantsch is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.

Ed and Ron will discuss Milton Friedman, who was one of the most influential economists of the twentieth century. He received the Nobel Memorial Prize for Economic Science in 1976, and the Presidential Medal of Freedom in 1988. He served as an unofficial adviser to presidential candidate Barry Goldwater and Presidents Nixon and Reagan. The author of many best-selling books, including Capitalism and Freedom, Free to Choose (with his late wife, Rose), among others. His PhD dissertation, written in...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...

Continuing our discussion on the Richard and Daniel Susskind book, The Future of the Professions, Ron and Ed will be interviewing three Australian lawyers, two in practice, and one consultant to the profession. David Wells, Managing Principal of Moores in Melbourne, and Matthew Burgess of View Legal in Brisbane. John Chisholm is a consultant to the legal profession, and a Senior Fellow at VeraSage Institute. What should firms be doing in response to the future changes posited in the book? How sh...

The stability of any project is found in the initiation of that project. Like the foundation of a building it is often barely seen, but without it even the most well-built structure above it would be weak. Initiation launches a project by the establishment of authority and responsibility for the project. Unfortunately, in many organizations initiation is done on an informal basis if at all. This then leads to poor project results. In this episode, we will explore the possibility that making proj...

Why do tall people make more money? Why do dry cleaners charge less for men’s shirts than for women’s? Do companies really plan for obsolescence? Why is the population of the USA getting fat? Why do men spend less on health care than women? Join Ed and Ron for a fascinating look at these and other everyday economic questions in this new series: Economic Puzzles and Paradoxes. We will strive to follow the wisdom of the great economist Frederic Bastiat: “There is only one difference between a bad ...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...

Join Ed and Ron as they explain the Trading Game, where participants learn the subjective nature of value, how increasing the availability of goods and services your company offers leads to prosperity, happiness, and a higher standard of living for all; and why the trade deficit doesn't matter. The real wealth of nations is in the availability of goods and services, and by trading with the world there's more abundance to choose from. You'll come away with a deeper understanding of how business i...