Episodes

As you may know Ron Baker is a founder of the VeraSage Institute, a think tank for professional firms; and that Ed Kless is a senior fellow. The Institute holds a biennial conference during which the fellows and some friends ...

Comedian Louis CK has a great routine which ends with him saying to his daughter Just shut up and eat your french fries. While this bit is hysterically funny, it is sadly repeated by some business leaders to people within the...

Project management is critical for any business, since it allocates resources into the future. Many businesses, especially professional firms, are beginning to recognize one of the gaps in their competencies, in addition to p...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...

By its very nature, cost accounting is a historical function, but what is important for pricing are planned costs, not past costs. As Henry Ford pointed out, no one knows what a cost should be. Yet, cost accounting has held h...

Many business owners lament they sell a commodity, or the “market” sets their price. Yet empirical evidence proves otherwise. Most customers have a range of acceptable prices they’re willing to pay. How do you search that ran...

Clarence Darrow once said, I have never killed anybody, but I have read many obituaries with delight! With that schadenfreude in mind, join us for a look at some of the funniest, poignant, and insightful last words spoken by ...

They say you can’t turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...

Ron and Ed will discuss ten factors of price sensitivity that all pricers should consider before establishing a price. Price sensitivity is far more predictive than demand elasticity studies, which simply show changes in over...

We are honored to have the opportunity to interview George Gilder, writer, economist, technology advocate, and co-founder of the Discovery Institute. Mr. Gilder released a monograph entitled: The 21st Century Case for Gold: A...

Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with toda...

Welcome to Free-Rider Friday. Most of our shows are topic driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of comm...

Innovation and creativity always take us by surprise. Experts rarely understand this, which is why so many have made false predictions throughout history. Join Ed and Ron as they take a humorous and fascinating journey throug...

Ron and Ed interview Jennifer Warawa, Vice President and General Manager for Sage Accountant Solutions. Jennifer's passion is to partner with consultants, accountants and bookkeepers to provide solutions that make a differenc...

They say you can’t turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the...

Over the years, many fellows at VeraSage Institute have coined various laws, such as Baker's Law: Bad customers drive out good customers. In this show, Ed and Ron will explore this law and some other infamous VeraSage Laws.

Ron and Ed interview Greg Tirico who is responsible for Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. Today we wi...

Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with toda...

Welcome to “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven: whatever issues are in the news that we (or you) find worthy of ...

Ed and I are big Disney fans, so we are thrilled to be able to interview Lee Cockerell, former Executive Vice President of Operations for the Walt Disney World® Resort. One of Lee's major and lasting legacies was the creation...

We are thrilled to have as or guest, Kevin Mitchell, president of the Professional Pricing Society. Kevin is also the Publisher of The Pricing Advisor monthly newsletter and the quarterly Journal of Professional Pricing. Kevi...

They say you can’t turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven; whatever issues are in th...