Episodes
July 17, 2015
Interview with Greg Tirico
Ron and Ed interview Greg Tirico who is responsible for Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. Today we wi...
July 10, 2015
Best Business Books
Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with toda...
June 26, 2015
Free-Rider Friday
Welcome to “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven: whatever issues are in the news that we (or you) find worthy of ...
June 19, 2015
Interview: Former Disney Executive Lee Cockerell
Ed and I are big Disney fans, so we are thrilled to be able to interview Lee Cockerell, former Executive Vice President of Operations for the Walt Disney World® Resort. One of Lee's major and lasting legacies was the creation...
June 12, 2015
Interview with Kevin Mitchell
We are thrilled to have as or guest, Kevin Mitchell, president of the Professional Pricing Society. Kevin is also the Publisher of The Pricing Advisor monthly newsletter and the quarterly Journal of Professional Pricing. Kevi...
June 5, 2015
Entrepreneur Heaven
They say you can’t turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the...
May 29, 2015
Free-rider Friday - May 2015
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven; whatever issues are in th...
May 22, 2015
Interview with Brad Smith, Customer Experience
Ed and Ron will interview Brad Smith, Global EVP of Customer Experience at Sage. Brad is the executive vice president of customer experience, responsible for developing all aspects of the Sage customer experience, from produc...
May 15, 2015
Public Choice Theory
Winston Churchill said, Democracy is the worse form of government...except for all the others. In this episode, Ron and Ed will examine Public Choice Theory, which describes the extension of analysis to the political alternat...
May 8, 2015
Interview with Dan Ariely
Are we rational or irrational? Are we more like Mr. Spock or Homer Simpson? There are compelling arguments on each side of this issue. On this show, Ron and Ed will interview one of the country’s leading behavioral economists...
May 1, 2015
Best Business Books
Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with toda...
April 24, 2015
Free-Rider Friday
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of ourm shows are “topic” driven, where we dive deep into one subject.
April 17, 2015
We're All Consultants Now!
Consulting and sales are not different disciplines, but one and the same. They are the art of enabling the best possible decisions for customers. Recognizing this reality is not easy because it requires us to rethink the para...
April 10, 2015
For Good and Evil: Taxes and Civilization
In celebration of April 15th, Ron and Ed will explore the history of taxation. All good tax systems tend to go bad, and throughout history tax laws have taken away liberty more often than foreign invaders. As Charles Adams ex...
April 3, 2015
Entrepreneur Heaven: Edison, Ford, Disney, Marriott
They say you can’t turn back the clock and go back to the good old days. Yet this is precisely what is happening with the total quality service movement, the customer loyalty movement, CRM, and other philosophies that put the...
March 27, 2015
Free-Rider Friday
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven; whatever issues are in th...
March 20, 2015
Interview with Anthony Clark
Ron and Ed go off on a bit of a tangent on this episode and interview Anthony Clark, author of The Last Campaign: How Presidents Rewrite History, Run for Posterity and Enshrine Their Legacies. As the competition to land the B...
March 13, 2015
Interview with Pricing Legend Robert G. Cross
Ed and I will have the honor interviewing Robert G. Cross, an absolute legend in the pricing profession. Bob implemented yield management in Delta Airlines, which is fascinating since he’s a lawyer by education. He wrote a se...
March 6, 2015
The Experience Economy: Interview with Joseph Pine
One of our all-time favorite business books is The Experience Economy: Work Is Theater and Every Business a Stage, by B. Joseph Pine and James H. Gilmore, which was published in 1999. Dan Morris and Ron Baker developed a CPE ...
Feb. 27, 2015
Free-Rider Friday
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven—whatever issues are in the...
Feb. 20, 2015
Innovating Your Business Model
Andy Grove, founder of Intel said, Disruptive threats come inherently not from new technology but from new business models.” What is a business model? In this show, Ed and Ron will discuss innovating your business model, a pr...
Feb. 13, 2015
Who Is in Charge of Value?
Ed and I have had the privilege of posing this question to thousands of leaders around the world: Who’s in charge of value in your organization? We're usually met with a momentary staring ovation, and then someone will inevit...
Feb. 6, 2015
Crafting the Value Conversation with Dan Morris
All prices are, ultimately, determined by the subjective value perceptions of the customer. This makes having a conversation with the customer to comprehend and communicate your company's value essential. Skipping this conver...
Jan. 30, 2015
Free-Rider Friday
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven—whatever issues are in the...