Episodes

How you charge is often more important than how much you charge. And one fact is irrefutable: Customers love choice. What we’re willing to pay for something is insanely dependent upon what we compare it to. Offering three cho...

Thousands of business books are published each year. Some are worthless, others have merit, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with toda...

Ed and I are honored to be able to interview Colonel Rick Searfoss, Astronaut and Space Shuttle Commander. In addition to piloting two space flights, and commanding a third, he consults and is a test pilot on leading-edge aer...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...

There is no doubt that human reliance on fossil fuels has been incredible beneficial for mankind. That said, controversy swirls about this continued reliance on them and their impact on the environment. On this week's episode...

Economic Puzzles and Paradoxes: Do corporations pay taxes? Join Ed and Ron for a fascinating look at this and other everyday economic questions in this new series: Economic Puzzles and Paradoxes. This episode will focus on ta...

Join Ron Baker and Ed Kless Host of “The soul of enterprise” as they cover the Libertarian POTUS Debate at the LP Texas Convention LIVE. Tune in to our events page to listen live at 8 pm Central time to hear the entire Debate...

In Italian, the word risk derives from risicare, which means “to dare,” which implies a choice, not a fate. Risk is an economic positive. It is where profits come from. There are five responses when confronted with risk: avoi...

“The more things change, the more you must depend upon those things that never change” is a theme that Rabbi Daniel Lapin injects into his presentations. Ed and Ron are honored to have the opportunity to interview Rabbi Lapin...

The last Friday of every month Ed and Ron will do 'Free Rider Friday.' Most of our shows are 'topic' driven, where we dive deep into one subject.

Paul Kennedy, along with the late Paul O'Byrne, founded O'Byrne and Kennedy, Chartered Accountants, in Goffs Oak, United Kingdom. It is one of the most innovative Chartered Accounting firms in the world. The story behind how ...

John Jantsch is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape ...

Ed and Ron will discuss Milton Friedman, who was one of the most influential economists of the twentieth century. He received the Nobel Memorial Prize for Economic Science in 1976, and the Presidential Medal of Freedom in 198...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...

Continuing our discussion on the Richard and Daniel Susskind book, The Future of the Professions, Ron and Ed will be interviewing three Australian lawyers, two in practice, and one consultant to the profession. David Wells, M...

The stability of any project is found in the initiation of that project. Like the foundation of a building it is often barely seen, but without it even the most well-built structure above it would be weak. Initiation launches...

Why do tall people make more money? Why do dry cleaners charge less for men’s shirts than for women’s? Do companies really plan for obsolescence? Why is the population of the USA getting fat? Why do men spend less on health c...

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...

Join Ed and Ron as they explain the Trading Game, where participants learn the subjective nature of value, how increasing the availability of goods and services your company offers leads to prosperity, happiness, and a higher...

We will interview Mark Koziel, Vice President – Firm Services and Global Alliances at the American Institute of Certified Public Accountants. He oversees the development, ongoing improvement and delivery of services to member...

Are the professions going to be dismantled in the next two decades? In “The Future of the Professions” Richard and Daniel Susskind argue that they will. This was the best book Ron read in 2015, as we discussed on our December...

Are there any business lessons embedded Charles Dicken’s famous Christmas classic? Tune in to our show on Friday, December 18 as Ed and Ron explore the economics of Ebenezer Scrooge.

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...

Best Business Books of 2015