Episodes

Productivity Is For Robots is a book that’s a perfect fit for The Soul of Enterprise. It’s the E’ffing Debate on steroids (efficiency vs. effectiveness). Corey McComb writes in the Epilogue: “My hope for this book is that it ...

Ed and Ron are honored to have Tony Dolan on the show, former President Ronald Reagan’s Special Assistant and Chief Speechwriter. He graduated from Yale University in 1970. He wrote two of the more famous Reagan speeches, “Th...

Ron and Ed are joined by Patrick Reasonover to discuss his new film, They Say It Can't Be Done, a documentary that explores how innovation can solve some of the world's largest problems. It tracks four companies on the cuttin...

Ron and Ed will be joined by author and speaker John Tamny to talk about his new book When Politicians Panicked. In the boo, Tamny makes a relentless case that free people don’t just produce the wealth that renders today’s ki...

Ron and Ed welcome professional business consultant and author of The Billable Hour Is Nuts, Jonathan Stark. He is the host of Ditching Hourly podcast, and writes a daily newsletter on pricing for independent professionals. J...

Ed and Ron are honored to welcome Leah Power, Executive Vice President, Strategic Operations Consultant, of the Institute of Communication Agencies, in Canada. Leah recently co-authored a study on the broken RFP process. As t...

Ron and Ed are both strong advocates of immigration although they do differ on some policy details. On this episode, we welcome Alex Nowrasteh, the director of immigration and trade at the Cato Institute’s Herbert A. Stiefel ...

Back in December Ron and Ed received an email with a link to a custom video from Dre Baldwin in which he pitched us on why he should be a Guest on The Soul of Enterprise. We get dozens of requests via email and Dre's was NOT ...

Cited in Episode #1 of The Soul of Enterprise, Declaring Independence from the Tyranny of Taylorism, Matthew Stewart has influenced Ron and Ed's thinking for over a decade. His seminal book, The Management Myth, eviscerates a...

Join Ed and Ron for another angle on the Subscription Business Model. We’ll dive into the 2020 Subscribed Institute and The Harris Poll international survey on what consumers most value about subscriptions. And some fascinati...

Ed and Ron are honored to have Joshua Gilder on the show. As former President Ronald Reagan’s senior speech writer, his first speech for the President won acclaim for the line “Go Ahead, Make My Day!” He co-authored two State...

We all talk about how professional firms are in the relationship business. But is this just lip service? Do our business models reflect this relationship value, or do they reflect a transactional value? Even Value Pricing can...

Ron and Ed welcome to the show the author of Ed's favorite book of 2019 The Case Against Reality, Professor Donald D Hoffman. (Or do they.) Donald is a cognitive psychologist and popular science author. (Or is he.) He is a pr...

Ron and Ed welcome author, columnist, and TV personality, Gene Marks to the show. Gene Marks appears regularly on MSNBC and Fox News as well as The John Batchelor Show and SiriusXM’s Wharton Business Channel where he talks ab...

Ron and Ed welcome the author of The Automatic Customer, John Warillow. John's work has been a staple of the presentations that Ron and Ed have given on subscription-based pricing since the beginning. His nine models for subs...

An annual favorite, Ron and Ed will talk about the best books they each read in 2020. Sometimes there is overlap, other times none. What will it be this year! If you have any guesses let us know on social media at @asktsoe on...

Ron and Ed are honored to welcome Virginia Postrel, author of The Fabric of Civilization: How Textiles Made the World. Virginia is also a columnist and speaker whose work spans a broad range of topics, from social science to ...

Ron and Ed are pleased to welcome to the show, Anne Janzer, the author of Subscription Marketing, and four other books on writing. In addition to being an award-winning author, Anne is an armchair cognitive science geek, nonf...

Ron and Ed welcome economist Art Carden, co-author of Leave Me Alone and I'll Make You Rich: How the Bourgeois Deal Enriched the World, with three-time Guest Deirdre McCloskey to the show. He is a Professor of Economics at Sa...

Ron and Ed welcome fellow with National Review Institute and National Review’s roving correspondent, Kevin writes “The Tuesday,” a weekly newsletter. His latest book, Big White Ghetto: Stone Broke, Stone-Cold Stupid, and High...

Ron and Ed welcome back to the show, Dr. Mary Ruwart. Her book Death by Regulation demonstrates the futility of the US FDA and was prescient with regard to the bureaucratic delays we have seen with the vaccine for COVID-19. W...

Ron and Ed welcome Peter Robinson, host of the Hoover Institution's show Uncommon Knowledge. This show is among Ron and Ed's top listens, but it is Peter's own work about which we want to talk with him. Most famously, he auth...

This week Ron and Ed welcome Robbie Kellman Baxter, author of The Forever Transaction. We will be talking about, of course, SUBSCRIPTION! Robbie's customers include Netflix, the National Restaurant Association, and The Mail N...

Ron and Ed are thrilled to have one of their favorite Guests back on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. Among the topic we hope to discuss are an updat...