Episodes
July 9, 2021
Second interview with Mark Stiving
Your market cares about how much value they will get from your product. Purchase decisions are driven almost entirely by the perceived value of the alternatives. This is just some of the wisdom from our Guest, Mark Stiving. W...
July 2, 2021
Project Management and The Subscription Model
This episode is dedicated to the possibility that we can understand project management quite differently when we view it through the lens of the subscription model. Rethinking this is challenging because it requires us (read ...
June 25, 2021
Interview with Mustafa Akyol
Ron and Ed welcome Turkish journalist and author, Mustafa Akyol. Like Rabbi Daniel Lapin and Father Robert Sirico, Mustafa ardently defends the free market in a religious context in his case, Islam. In addition to writing, he...
June 18, 2021
Interview with Mark Wickersham
Ron and Ed look forward to welcoming value pricing disciple turned evangelist, Mark Wickersham. Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years. These mistakes had disastro...
June 11, 2021
Fifth Interview with Rabbi Daniel Lapin
Ed and Ron are honored to welcome back Rabbi Daniel Lapin back to the show, for the fifth time—a record for the highest number of appearances on The Soul of Enterprise. We will have a far-ranging discussion on a number of top...
June 4, 2021
Price Sensitivity Factors in the Subscription Business Model
In one of our most listened to shows, Episode #61, we discussed the 10 Factors of Price Sensitivity, in the context of Value Pricing 1.0. This episode Ed and Ron will discuss how to use these factors in the context of Value P...
May 28, 2021
Interview with Charles C Cooke
Listeners know that Ron is more a conservative and Ed, well, he's pretty dang libertarian, so who better to appear with them than the author of a book entitled The Conservatarian Manifesto. Charles C Cooke is a Senior Writer ...
May 21, 2021
Interview with Corey McComb, Productivity Is For Robots
Productivity Is For Robots is a book that’s a perfect fit for The Soul of Enterprise. It’s the E’ffing Debate on steroids (efficiency vs. effectiveness). Corey McComb writes in the Epilogue: “My hope for this book is that it ...
May 14, 2021
Interview with Tony Dolan-Chief Speechwriter for President Reagan
Ed and Ron are honored to have Tony Dolan on the show, former President Ronald Reagan’s Special Assistant and Chief Speechwriter. He graduated from Yale University in 1970. He wrote two of the more famous Reagan speeches, “Th...
May 7, 2021
Interview with Patrick Reasonover on They Say It Can't Be Done
Ron and Ed are joined by Patrick Reasonover to discuss his new film, They Say It Can't Be Done, a documentary that explores how innovation can solve some of the world's largest problems. It tracks four companies on the cuttin...
April 30, 2021
Interview with John Tamny - When Politicians Panicked
Ron and Ed will be joined by author and speaker John Tamny to talk about his new book When Politicians Panicked. In the boo, Tamny makes a relentless case that free people don’t just produce the wealth that renders today’s ki...
April 23, 2021
Interview with Jonathan Stark
Ron and Ed welcome professional business consultant and author of The Billable Hour Is Nuts, Jonathan Stark. He is the host of Ditching Hourly podcast, and writes a daily newsletter on pricing for independent professionals. J...
April 16, 2021
Interview with Leah Power, Institute of Communication Agencies
Ed and Ron are honored to welcome Leah Power, Executive Vice President, Strategic Operations Consultant, of the Institute of Communication Agencies, in Canada. Leah recently co-authored a study on the broken RFP process. As t...
April 9, 2021
Interview with Alex Nowrasteh
Ron and Ed are both strong advocates of immigration although they do differ on some policy details. On this episode, we welcome Alex Nowrasteh, the director of immigration and trade at the Cato Institute’s Herbert A. Stiefel ...
April 2, 2021
Interview with Dre Baldwin
Back in December Ron and Ed received an email with a link to a custom video from Dre Baldwin in which he pitched us on why he should be a Guest on The Soul of Enterprise. We get dozens of requests via email and Dre's was NOT ...
March 26, 2021
Interview with Matthew Stewart - The Management Myth
Cited in Episode #1 of The Soul of Enterprise, Declaring Independence from the Tyranny of Taylorism, Matthew Stewart has influenced Ron and Ed's thinking for over a decade. His seminal book, The Management Myth, eviscerates a...
March 19, 2021
Why Do Consumers Love Subscriptions?
Join Ed and Ron for another angle on the Subscription Business Model. We’ll dive into the 2020 Subscribed Institute and The Harris Poll international survey on what consumers most value about subscriptions. And some fascinati...
March 12, 2021
Interview with Joshua Gilder, Reagan senior speechwriter
Ed and Ron are honored to have Joshua Gilder on the show. As former President Ronald Reagan’s senior speech writer, his first speech for the President won acclaim for the line “Go Ahead, Make My Day!” He co-authored two State...
March 5, 2021
Episode #330: In Search of Relationship Value
We all talk about how professional firms are in the relationship business. But is this just lip service? Do our business models reflect this relationship value, or do they reflect a transactional value? Even Value Pricing can...
Feb. 26, 2021
Interview with Donald Hoffman
Ron and Ed welcome to the show the author of Ed's favorite book of 2019 The Case Against Reality, Professor Donald D Hoffman. (Or do they.) Donald is a cognitive psychologist and popular science author. (Or is he.) He is a pr...
Feb. 19, 2021
Interview with Gene Marks
Ron and Ed welcome author, columnist, and TV personality, Gene Marks to the show. Gene Marks appears regularly on MSNBC and Fox News as well as The John Batchelor Show and SiriusXM’s Wharton Business Channel where he talks ab...
Feb. 12, 2021
Interview with John Warrillow
Ron and Ed welcome the author of The Automatic Customer, John Warillow. John's work has been a staple of the presentations that Ron and Ed have given on subscription-based pricing since the beginning. His nine models for subs...
Feb. 5, 2021
Best books of 2020
An annual favorite, Ron and Ed will talk about the best books they each read in 2020. Sometimes there is overlap, other times none. What will it be this year! If you have any guesses let us know on social media at @asktsoe on...
Jan. 29, 2021
Interview with Virgina Postrel
Ron and Ed are honored to welcome Virginia Postrel, author of The Fabric of Civilization: How Textiles Made the World. Virginia is also a columnist and speaker whose work spans a broad range of topics, from social science to ...