Episodes
Oct. 29, 2021
Interview with Marco Bertini - The Ends Game
Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini describes how som...
Oct. 22, 2021
The Ultimate Dragon Slayer, Daniel D. Morris
Ed and Ron are honored to welcome back Dan Morris, CPA, to the show. He's a master at the value conversation, and implemented Value Pricing back in his firm in 1996. He specializes in cryptocurrencies, wealth management, asse...
Oct. 15, 2021
One Thing!
Inspired by A. J. Jacobs when he appeared on Russ Robert's great podcast EconTalk, Ron and Ed have each been keeping a One Thing journal for the last few years. In this episode, they will share some of the best One Things.
Oct. 8, 2021
Free-Rider Friday!
We miss Free-Rider Friday's, so were it bringing it back, but just this once. We used to do this on the last Friday of every month. Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays...
Oct. 1, 2021
Interview with Kimberlee Josephson
In Episode 349, Ron and Ed shared their thoughts and concerns about Woke Capitalism. In an email, Dr. Kimberlee Josephson wrote them saying, I just began listening to your podcast and I’m glad to have stumbled upon it! I want...
Sept. 24, 2021
Third interview with Joe Woodard
Joining Ron and Ed this week is two-time Guest Joe Woodard. Joe's vision is to transform small businesses through small business advisors. In the service of that vision, he and his team educate, coach, provide resources and b...
Sept. 17, 2021
Subscription Economy Update
In addition to a general Subscription Economy update, Ed and Ron will discuss what happens when the subscription model collides with a legacy model. There are essentially three ways to a launch a subscription model. What does...
Sept. 10, 2021
Behavioral Biases
Over 90% of decision-making is supposedly unconscious and automatic. Behavioral Economics has sought to understand human behavior. It has identified many human biases. It has also come under recent indictment because of fraud...
Sept. 3, 2021
Interview with David C. Baker
Ron and Ed welcome David C Baker, the leading authority on positioning, reinventing, and selling firms in the creative and digital space, to the show. David is the author of five books, three of which focus on the central ele...
Aug. 27, 2021
Who Protects the Consumer More: Regulation or Reputation?
How do we protect the consumer from shoddy, fraudulent, or dangerous products and services? There's a long tradition that government must do something, which has led to a proverbial alphabet soup of regulatory bodies: the FDA...
Aug. 20, 2021
Interview with James R. Harrigan
Three weeks ago, Ron and Ed interviewed Antony Davies co-host of the Word and Numbers podcast. This week they welcome Antony's co-host, political scientist James R. Harrigan. James is the F. A. Hayek Distinguished Fellow at t...
Aug. 13, 2021
Left to Right: Why the Traditional Political Spectrum is Wrong
In government and political science courses, students are taught the traditional “political/economic spectrum.” It shows Communism on the far left end of the spectrum; moving to the right, then Socialism; then Capitalism; and...
Aug. 6, 2021
Reginald Lee on Cost Accounting and The Subscription Model
Join Ed, Ron, and VeraSage Senior Fellow, and recidivist guest, Dr. Reginald Lee, as they engage in a round-table discussion about value, pricing, cost accounting, project management, and capacity; and how they all change, an...
July 30, 2021
Interview with Professor Antony Davies
Ron and Ed will be joined by Professor Antony Davies, associate professor of economics at Duquesne University. He is co-host of the podcast, Words & Numbers with Professor James Harrigan. He is co-inventor on a patent for gen...
July 23, 2021
Ken Teasdale, Armanino Audit Partner, Cannabis Group
Even though forty-five states permit marijuana, and one-third of Americans live in a location where recreational marijuana use is legal, it is still a controlled substance as a matter of federal law. Supreme Court justice Cla...
July 16, 2021
Woke Capitalism: Virtuous or Virtue-Signaling?
Should sustainability be our new standard for investing? According to Larry Fink of BlackRock (more than $7 trillion in assets) the answer is yes. The ESG movement is an investment trend focused on Environmental, Social, and ...
July 9, 2021
Second interview with Mark Stiving
Your market cares about how much value they will get from your product. Purchase decisions are driven almost entirely by the perceived value of the alternatives. This is just some of the wisdom from our Guest, Mark Stiving. W...
July 2, 2021
Project Management and The Subscription Model
This episode is dedicated to the possibility that we can understand project management quite differently when we view it through the lens of the subscription model. Rethinking this is challenging because it requires us (read ...
June 25, 2021
Interview with Mustafa Akyol
Ron and Ed welcome Turkish journalist and author, Mustafa Akyol. Like Rabbi Daniel Lapin and Father Robert Sirico, Mustafa ardently defends the free market in a religious context in his case, Islam. In addition to writing, he...
June 18, 2021
Interview with Mark Wickersham
Ron and Ed look forward to welcoming value pricing disciple turned evangelist, Mark Wickersham. Mark started his own accounting firm in 1996 and made dozens of stupid mistakes in the first 2 years. These mistakes had disastro...
June 11, 2021
Fifth Interview with Rabbi Daniel Lapin
Ed and Ron are honored to welcome back Rabbi Daniel Lapin back to the show, for the fifth time—a record for the highest number of appearances on The Soul of Enterprise. We will have a far-ranging discussion on a number of top...
June 4, 2021
Price Sensitivity Factors in the Subscription Business Model
In one of our most listened to shows, Episode #61, we discussed the 10 Factors of Price Sensitivity, in the context of Value Pricing 1.0. This episode Ed and Ron will discuss how to use these factors in the context of Value P...
May 28, 2021
Interview with Charles C Cooke
Listeners know that Ron is more a conservative and Ed, well, he's pretty dang libertarian, so who better to appear with them than the author of a book entitled The Conservatarian Manifesto. Charles C Cooke is a Senior Writer ...
May 21, 2021
Interview with Corey McComb, Productivity Is For Robots
Productivity Is For Robots is a book that’s a perfect fit for The Soul of Enterprise. It’s the E’ffing Debate on steroids (efficiency vs. effectiveness). Corey McComb writes in the Epilogue: “My hope for this book is that it ...