May 15, 2013
Today’s buzz: Corporate responsibility. How does your company score on a scale of 1-10 on at-home and global citizenship ethics and practices? Bottom line: do staff, customers and stakeholders consider you a “Do Good” company? Today, your reputation with each audience depends on everything from how you treat your employees, to your business practices, environmental impact behaviors – and much more. Take heart. It’s not too late to gain points. The experts speak. John Edelman, Edelman PR: “Effort...