Episodes

June 26, 2020

Third Interview with Dr Paul Thomas

In his previous appearances, Dr. Paul has shared his experiences with subscription based pricing and COVID-19. In this episode, we will spend the balance of our time talking about his new book, Startup DPC: How To Start And Grow Your Direct Primary Care Practice. From the Foreword: We all know that our current healthcare system is broken, especially for primary care doctors and their patients. Primary care physicians have to see more and more patients in less and less time in order to keep up wi...
June 19, 2020

Blockchain Update: Interview with Ron Quaranta and Sean Stein Smith

We will know the blockchain has really made it when we stop talking about blockchain. So said Ron Quaranta, founder of the Wall Street Block Chain Alliance, during his last appearance on The Soul of Enterprise. This time Ron joins Sean Stein Smith, professor at Lehman College, to share their insights in to the latest news and use cases of the blockchain. Of course, we'll toss in some conversation about BitCoin since it is the most famous use case.
June 12, 2020

Subscription Pricing at Summit CPA: Jody Grunden

Ed and Ron are pleased to interview Jody Grunden, CEO and Co-Founder of Summit CPA. The firm adopted subscription pricing and we are eager to learn how he grew the firm from $600,000 in revenue in 2004 to $7,000,000 today. You don’t want to miss this episode!
June 5, 2020

The Perennial Gale of Creative Destruction

Evolutionary biologists have proven that the more adapted you are in your existing environment, the less able you are to adapt to environmental changes. We blindly cling to “that is the way we have always done it” in defiance of the evidence that this way is no longer relevant to success. This is the history of business. New ideas, inventions, and business models from the tinkerer in the garage change the world, while rendering obsolete the existing modes of production, infrastructure, and busin...
May 29, 2020

Evasive Entrepreneurs with Adam Thierer

One of the epigraphs in Adam Thierer’s book is an old Chinese saying: “The higher-ups have measures. Those lower down have countermeasures.” Join Ed and Ron for a fascinating look at a new breed of entrepreneurs, Evasive Entrepreneurs, the title of Adam Thierer’s latest book. Evasive entrepreneurs, those innovators who don’t always conform to social or legal norms, are using new technological capabilities to circumvent traditional regulatory systems, or at least to put pressure on public policym...
May 22, 2020

Second Interview with Professor Deirdre McCloskey

We are honored to welcome back Professor Deirdre McCloskey to discuss her work. No other body of work has had such a profound influence on our worldviews, especially with respect to how what she calls the Great Enrichment came about. Her latest scholarly book Bourgeois Equality: How Ideas, Not Capital or Institutions, Enriched the World, was the final volume of the Bourgeois Era trilogy. It argues for an “ideational” explanation of the Great Enrichment of 3,000 percent per person from 1800 to th...
May 15, 2020

Interview with Connor Boyack

Ron and Ed welcome author Connor Boyack to the show. Connor Boyack is president of Libertas Institute, a free-market think tank in Utah. He is the author of over a dozen books on politics, education, and culture, along with hundreds of columns and articles championing individual liberty. He is also president of The Association for Teaching Kids Economics, a national non-profit helping K-8 students learn free-market ideas. A California native and Brigham Young University graduate, Connor currentl...
May 8, 2020

The Passion Economy: Adam Davidson

Ed and Ron welcome back, for the second time, Adam Davidson, a staff writer for The New Yorker since 2016. We will be discussing his latest book: The Passion Economy: The New Rules for Thriving in the Twenty-First Century. Adam first appeared back in January 2015, Episode #26.
May 1, 2020

Interview with Economist Dan Mitchell

Ed and I are honored to have the chance to interview economist Dan Mitchell. As former Presidential candidate Steve Forbes said of Mitchell’s 1996 book, The Flat Tax: Freedom, Fairness, Jobs, and Growth, “Mitchell marvelously demonstrates how the flat tax will rip away the principal source of political pollution in Washington.” He also is the nation’s leading opponent of tax harmonization schemes developed by the Brussels-based European Union, the Paris-based Organization for Economic Cooperatio...
April 24, 2020

The War on Cancer: Interview with Dr. Azra Raza

We are honored to have Dr. Azra Raza on the show. She is a sought after speaker in scientific circles and the recipient of numerous awards including The Hope Award in Cancer Research 2012 and named as one of the 100 Women Who Matter by Newsweek Pakistan. She is a member of the Founder Group designing Breakthrough Developments in Science and Technology with President Bill Clinton and met with Vice President Joe Biden to discuss the Cancer Moonshot initiative in 2015. She is the author of The Firs...
April 17, 2020

Interview with Accounting Thought Leader Doug Sleeter

Join Ed and Ron for their third interview with Doug Sleeter, accounting thought leader and technology visionary. We’ll discuss blockchain, bitcoin, technology, the accounting profession, COVID-19, along with many other topics.
April 10, 2020

Second interview with Jody Thompson

Ron and Ed are excited to bring back to the show Jody Thompson, co-founder of the Results-only Work Environment. The sudden transition of many of us to work from home status is really only the first step toward transforming the culture of our organizations. Jody will share with us what has to happen next. About Jody Jody Thompson is a world-recognized future workplace expert and change-maker who has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, and HR E...
April 3, 2020

Second Interview with Dr. Paul Thomas

Join Ed, Ron for our second interview with Dr. Paul Thomas, Founder of Plum Health DPC (Direct Primary Care), to discuss COVID-19, and his experience dealing with this from the front lines. Also, his new revolutionary business model in medicine. Is this the cure for our broken healthcare system, and how’s it going so far?
March 27, 2020

Free-Rider Friday, March 2020

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions ...
March 20, 2020

Beware the Precautionary Principle

Freeman Dyson in the report from the 2001 World Economic Forum defined the Precautionary Principle as that if some course of action carries even a remote chance of irreparable damage to the ecology, then you shouldn’t do it, no matter how great the possible advantages of the action may be. You are not allowed to balance costs against benefits when deciding what to do. In this episode, Ron and Ed will speak about the implications of the precautionary principle on society in general and on busines...
March 13, 2020

Organization Change Management with Nicole Ripley

Some 60-70% of projects fail, according to McKinsey, Bain, Gartner and Harvard Business Review, because the people side of change is not considered, and preparations are not in place to help individuals succeed in making the shift. Technology, mergers, acquisition or process evolution alone do not drive change within your organization; it is people adopting the changes that determine success. Like following a recipe, Change Management is personalized and provides actionable items you can do to m...
March 6, 2020

The Placebo and Nocebo Effects

The flip side of the placebo effect is the nocebo effect. The nocebo effect can see us manifest side effects of a 'treatment', which can be as broad as vomiting, pain, headaches and even, it is argued, death. In a new feature, the BBC calls the nocebo effect the contagious thought that could kill you. Join Ed and Ron as they discuss these two effects.
Feb. 28, 2020

Free-Rider Friday, February 2020

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions ...
Feb. 21, 2020

Subscription Pricing, Part III

Join Ed and Ron as they discuss updates on the Subscription Business Model, and how it could be adapted to various industries, including professional firms.
Feb. 14, 2020

Subscription Pricing in Law Firms with Matthew Burgess

Ed and Ron will be joined by VeraSage Fellow Matthew Burgess, a pioneer in subscription pricing in a law firm.
Feb. 7, 2020

Memorable Mentors Clayton Christensen

Join Ed and Ron as they discuss the contributions of Clayton Christensen, one of our favorite business authors and thinkers. According to Wikipedia: Clayton Magleby Christensen (April 6, 1952 – January 23, 2020) was an American academic and business consultant who served as the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS). He was best known for his theory of disruptive innovation, first introduced in his 1997 book The Innovator's Dilemma, which has been ...
Jan. 31, 2020

Free-Rider Friday, January 2020

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions...
Jan. 24, 2020

More Metric Mania

What you can measure you can manage. Tying metrics to strategy has become critical in business, and this can create all sorts of moral hazards. An article from the September-October 2019 issue of Harvard Business Review explored some of these hazards in “Don’t Let Metrics Undermine Your Business,” by Michael Harris and Bill Tayler. Join Ed and Ron as they discuss why “what you can measure you can manage” is actually dangerous thinking, and what to do instead.
Jan. 17, 2020

The Best Books We Read in 2019

Ed and Ron discuss the best books they read in 2019.