Episodes

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Adver...

Join Ed, Ron and special guest Reginald Lee, author of Lies, Damned Lies, and Cost Accounting as well as Strategic Cost Transformation as they discuss the sessions they delivered at the Ohio Society of CPAs' 2019 Cleveland Accounting Show.

We’re excited to speak with Tom Hall, a millennial (we say that tongue-in-cheek) from the UK, studying economics and political science at the University of Bristol, UK. He produced a report on the billable hour and timesheets. He sent us a list of questions, which were excellent, so we are happy to have the chance to speak with him about his findings.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions...

Andy Armanino started his career with Arthur Young as an auditor and joined Armanino LLP in 1989 where he built a full-service audit offering before becoming, at 29, the youngest partner in the firm’s history. In 2005, he was elected to Managing Partner where he served until his retirement from Armanino in 2018. Andy’s leadership helped propel the firm to be one of the fastest growing and best managed firms in the US, earning awards and accolades from the profession for its entrepreneurial spiri...

Ed and I are honored to have Chris “Elroy” Stricklin back on the show for the third time. We will be discussing his new book, released October 1, 2019, Survivor’s Obligation: Navigating an Intentional Life. Chris Stricklin ejected from the F-16 he was piloting during a Thunderbirds air show. Joel Neeb was diagnosed with a rare and often fatal cancer. Against the odds, both survived. Chris and Joel met years after their individual life-changing events and discovered they both had a desire to shar...

Join Ed and Ron as they discuss the chapter that didn't make it into Ron's book, Implementing Value Pricing: A Radical Business Model for Professional Firms. Topics such as: Is the Salvation Army the most effective organization on the planet?; why people work; becoming a lightening rod for talent; the importance of continuous learning; work-life balance; are professionals really knowledge workers?; negative human capital, and more.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions ...

Ed and Ron are honored to have our three VeraSage colleagues, and Australian lawyers, on the show for the second time: John Chisholm, Matthew Burgess, and David Wells. We will discuss what's happening with Value Pricing in Australasia, and peel back the curtain on this November's VeraSage DownUnder Symposium.

Join us for our second interview with Accounting Profession Thought Leader Joe Woodard. Joe and his company has adopted a powerful vision: To transform small business through small business advisors. Its purpose is an extension of its vision – a single statement that shapes every task Woodard performs to achieve its vision: We empower small business advisors. We will discuss the current and future state of the accounting profession, innovation Joe sees taking place, Value Pricing diffusion, alon...

We are honored to have the opportunity to interview George Gilder for a third time. Writer, economist, technology advocate, and co-founder of the Discovery Institute, Georges latest book is Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy. His 1981 international bestseller, Wealth and Poverty, advanced a practical and moral case for supply-side economics and capitalism during the early months of the Reagan Administration and made him President Reagans most quoted li...

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions ...

In May 1997, George Gilder delivered The Soul of Silicon to the Vatican, at a conference arranged and coordinated by the Acton Institute. Ron, who is a devotee of all of Gilders writings, believes that this is one of the most profound pieces George has ever written. Join Ed and Ron for a discussion of this timeless speech from one of the most seminal thinkers of our times, and Rons 38-year mentor, George Gilder.

American journalist Roscoe Drummond said: “The mind is wonderful thing. It starts working the minute you’re born and never stops until you get up to speak in public.” Is it really true that people fear public speaking more than they fear death? We’ve received several requests from listeners to discuss public speaking, along with many questions over the years: How did you learn to speak in public? What books did you read? Who taught you? Which public speakers do you truly admire?, etc. Join Ed an...

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Adver...

We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Adver...

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions...

Confused by the title? Don't worry, we'll make Ed explain it all. Just be sure to listen to hear about data dredging and Pearson's correlation coefficient. Trust us, this will be a fun show.

Your firm has a maximum capacity and an optimal capacity, and it is essential to see how that capacity is being allocated.

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions...

Well, we tried, but we could not land Tom Peters to be a Guest on The Soul of Enterprise. Instead, we have decided to do the next best thing - a Memorable Mentors episode. Ron and Ed will recap the career and work of the person whom many claim as the father of the business book genre. His classic, In Search of Excellence, co-written with Robert Waterman, launched his career into a near-Earth orbit. His presentation style influenced both Ed and Ron with his wit and willingness to say outrageous s...

Ed and Ron are honored to interview fellow Professional Pricing Society colleague, Mark Stiving. Why don't you win deals at higher prices? You don't get paid enough for the value you create. Or do you build products that your customers don’t value (and don’t buy)? Mark's passion is teaching the power of pricing. He evangelizes pricing at major conferences and has conducted over 400 days of corporate training around the globe. Mark’s Price class maintains a net promoter score (NPS) of 81, higher ...

Originally recorded with the idea that this would be a Bonus Episode for their Patreon listeners only, Ron and Ed were so enraptured with the conversation with Justin Lake, that they decided to release it as a regular episode. This conversation encapsulates so many of the themes of our show, including innovation, regulation, the price system, entrepreneurialism, and personal freedom. These themes will resonate with our long-time audience. However, this episode is deeper than that as it is specif...

In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions...