Episodes
Aug. 10, 2018
Interview with John Stossel
Ron and Ed are thrilled and honored to have John Stossel appear on the show. John Stossel joined Reason in 2017. The former host of Fox Business' Stossel and ABC's 20/20, he has won 19 Emmys and authored several best-sellers,...
Aug. 3, 2018
Pricing Expert Stephan Liozu
Ed and I are honored to have on our Professional Pricing Society colleague Stephan Liozu. Stephan has written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at ...
July 27, 2018
Free-Rider Friday, July 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...
July 20, 2018
Interview with Jeffrey Tucker
Ron and Ed are pleased to be interviewing author Jeffrey Tucker. Jeffrey is an economics writer of the Austrian School, an advocate of anarcho-capitalism and Bitcoin, a publisher of libertarian books, a conference speaker, an...
July 13, 2018
Interview: Reginald Lee, Strategic Cost Transformation
We are pleased to welcome back to the show Dr. Reginald Lee, author of Lies, Damned Lies, and Cost Accounting: How Capacity Management Enables Improved Cost and Cash Flow Management, and the founder of the Cash Flow Innovatio...
July 6, 2018
Memorable Mentors: Peter F. Drucker
Peter F. Drucker is one of the truly serious thinkers the management consultant industry can point to with justifiable pride. Even though Drucker passed away November 11, 2005, at age 95, it does not mark the beginning of the...
June 29, 2018
Free-Rider Friday, June 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...
June 22, 2018
Interview with Jeff Kanter
Jeff Kanter is the co-founder of My Academy of Health Excellence which provides a holistic approach to healthcare and wellness. They help individuals and groups including small entrepreneurs save money on medical expenses, ev...
June 15, 2018
Top Ten Pricing Lessons
We are sorry folks. John Stossel had to cancel because an injury. We wish him a speedy recovery and look forward to having him on in the future. We decided to discuss a Ron’s Pricing Masterclass that he presented in Melbourne...
June 8, 2018
Interview with Alessandra Lezama, CEO, AbacusNext
Ed and Ron are honored to interview Alessandra Lezama, CEO of AbacusNext, a sponsor of The Soul of Enterprise. Alessandra possesses strategic hands-on leadership skills, drawing on extensive cross-industry experience, sustain...
June 1, 2018
Project Management: Execution
Ron and Ed have talked project management before, but the focus was always around project planning and scope creation. In this episode, they conversation shifts to project execution and the tools needed as well as some actual...
May 25, 2018
Free-Rider Friday, May 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...
May 18, 2018
Interview with Mary Ruwart
Ron and Ed are pleased to welcome Dr. Mary Ruwart to the show to discuss her new book, Death by Regulation. During this episode we will explore how the FDA is directly affecting your life and the lives of millions, if not bil...
May 11, 2018
Interview with Phil Rosenzweig, Author of The Halo Effect
Ed and Ron are honored to interview Phil Rosenzweig, the author of one our all-time favorite business books, The Halo Effect and the Eight Other Business Delusions that Deceive Managers, originally published in 2007. We discu...
May 4, 2018
Interview with Economist Michael C. Munger
Ed and Ron are honored to interview economist Michael C. Munger, whose recent books include Choosing in Groups (coauthored with his son, Kevin Munger) and The Thing Itself, both in 2015. His research interests include the stu...
April 27, 2018
Free-Rider Friday, April 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...
April 20, 2018
Interview with Blair Enns
We are honored to interview Blair Enns, another crusader for Value Pricing and burying the billable hour. He wrote the fantastic book, The Win Without Picthing Manifesto, and his latest is Pricing Creativity: A Guide to Profi...
April 13, 2018
Interview with Donald Boudreaux
Ron and Ed are thrilled to interview Donald Boudreaux. Prof. Boudreaux is an economist, author, professor, and co-director of the Program on the American Economy and Globalization at the Mercatus Center at George Mason Univer...
April 6, 2018
Your Customer Defines Quality Not You
This episode is dedicated to the possibility that quality is not objective goodness but rather conformance to a requirement. For a professional this means the customer's requirement, not just professional standards. Viewing q...
March 30, 2018
Free-Rider Friday, March 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...
March 23, 2018
Net Neutrality: Interview with Professor Thomas Hazlett
Ed and I are honored to be able to interview Professor Thomas Hazlett, one of the country's leading economists in the are of the wireless spectrum, FCC regulation, etc. We will discuss his most recent book: The Political Spec...
March 16, 2018
Interview with Peter Block
Full disclosure: We prerecorded this episode. In our opinion, it is phenomenal. Peter Block is just incredible. Do yourself and your customers and your neighbors and your family, a favor and give this one a listen. This episo...
March 9, 2018
How to Have a Value Conversation
Without the value conversation, there can be NO value pricing. Without the ability to have this conversation, value pricing is dead on arrival. Without knowing what the perceived value is, there is no way to use it as the pri...
March 2, 2018
Taking Down Trickle Down
“Trickle Down Economics” is hurled around as a pejorative by politicians, the media, and other opponents of free markets. Yet there is no such theory in learned histories of economic thought. It’s a non-existent theory, a car...