Episodes
June 15, 2018
Top Ten Pricing Lessons
We are sorry folks. John Stossel had to cancel because an injury. We wish him a speedy recovery and look forward to having him on in the future. We decided to discuss a Ron’s Pricing Masterclass that he presented in Melbourne...
June 8, 2018
Interview with Alessandra Lezama, CEO, AbacusNext
Ed and Ron are honored to interview Alessandra Lezama, CEO of AbacusNext, a sponsor of The Soul of Enterprise. Alessandra possesses strategic hands-on leadership skills, drawing on extensive cross-industry experience, sustain...
June 1, 2018
Project Management: Execution
Ron and Ed have talked project management before, but the focus was always around project planning and scope creation. In this episode, they conversation shifts to project execution and the tools needed as well as some actual...
May 25, 2018
Free-Rider Friday, May 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...
May 18, 2018
Interview with Mary Ruwart
Ron and Ed are pleased to welcome Dr. Mary Ruwart to the show to discuss her new book, Death by Regulation. During this episode we will explore how the FDA is directly affecting your life and the lives of millions, if not bil...
May 11, 2018
Interview with Phil Rosenzweig, Author of The Halo Effect
Ed and Ron are honored to interview Phil Rosenzweig, the author of one our all-time favorite business books, The Halo Effect and the Eight Other Business Delusions that Deceive Managers, originally published in 2007. We discu...
May 4, 2018
Interview with Economist Michael C. Munger
Ed and Ron are honored to interview economist Michael C. Munger, whose recent books include Choosing in Groups (coauthored with his son, Kevin Munger) and The Thing Itself, both in 2015. His research interests include the stu...
April 27, 2018
Free-Rider Friday, April 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...
April 20, 2018
Interview with Blair Enns
We are honored to interview Blair Enns, another crusader for Value Pricing and burying the billable hour. He wrote the fantastic book, The Win Without Picthing Manifesto, and his latest is Pricing Creativity: A Guide to Profi...
April 13, 2018
Interview with Donald Boudreaux
Ron and Ed are thrilled to interview Donald Boudreaux. Prof. Boudreaux is an economist, author, professor, and co-director of the Program on the American Economy and Globalization at the Mercatus Center at George Mason Univer...
April 6, 2018
Your Customer Defines Quality Not You
This episode is dedicated to the possibility that quality is not objective goodness but rather conformance to a requirement. For a professional this means the customer's requirement, not just professional standards. Viewing q...
March 30, 2018
Free-Rider Friday, March 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...
March 23, 2018
Net Neutrality: Interview with Professor Thomas Hazlett
Ed and I are honored to be able to interview Professor Thomas Hazlett, one of the country's leading economists in the are of the wireless spectrum, FCC regulation, etc. We will discuss his most recent book: The Political Spec...
March 16, 2018
Interview with Peter Block
Full disclosure: We prerecorded this episode. In our opinion, it is phenomenal. Peter Block is just incredible. Do yourself and your customers and your neighbors and your family, a favor and give this one a listen. This episo...
March 9, 2018
How to Have a Value Conversation
Without the value conversation, there can be NO value pricing. Without the ability to have this conversation, value pricing is dead on arrival. Without knowing what the perceived value is, there is no way to use it as the pri...
March 2, 2018
Taking Down Trickle Down
“Trickle Down Economics” is hurled around as a pejorative by politicians, the media, and other opponents of free markets. Yet there is no such theory in learned histories of economic thought. It’s a non-existent theory, a car...
Feb. 23, 2018
Free-Rider Friday, February 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...
Feb. 9, 2018
Bad Medicine
For 2,400 years patients believed doctors were doing good; for 2,300 years they were wrong. Until the invention of antibiotics in the 1940s doctors, in general, did their patients more harm than good. Why do bad ideas die har...
Feb. 2, 2018
Interview with Barry Melancon
Ron and Ed are thrilled to be interviewing Barry Melancon, President & CEO, American Institute of CPAs and CEO, Association of International Certified Professional Accountants. Barry joined the AICPA in 1995 when he was 37 ye...
Jan. 26, 2018
Free-Rider Friday, January 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...
Jan. 19, 2018
The Laws of Systems Thinking
Peter Senge posits the Laws of Systems Thinking in Chapter 4 of in his seminal work, The Fifth Discipline: The art and practice of the learning organization. During this show, Ron and Ed will introduce you to the basic concep...
Jan. 12, 2018
Best Business Books
Thousands of business books are published each year. Some are worthless, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with today’s busy and demand...
Jan. 5, 2018
2017: Year in Review
Ed and Ron will discuss some of their favorite shows from 2017; discuss a selection of best books that they read during the year; comment on the notable people we lost in 2017 as well as some other topics.
Dec. 22, 2017
Free-Rider Friday, December 2017
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in th...