Episodes

Free-Rider Friday, September 2018
Sept. 28, 2018

Free-Rider Friday, September 2018

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...
Xen Accounting's Ryan Lazanis
Sept. 21, 2018

Xen Accounting's Ryan Lazanis

Ryan Lazanis has been operating Xen Accounting without timesheets for the past five years. Founder of Xen Accounting, an innovative firm in Canada, Ryan embraced the idea of blowing up the old ?We sell time? business model of traditional accounting firms. Join Ed and Ron and learn how Ryan?s done it, the lessons he?s learned, and what is it really like to work in a firm where time is merely a constraint, not a measure of anyone?s worth.
Why Trade Deficits Don't Matter
Sept. 14, 2018

Why Trade Deficits Don't Matter

What happens when one country’s imports consistently exceed its exports, creating a deficit in the international balance of trade? There is probably no greater misunderstanding about the real nature of wealth than when a discussion turns to the balance-of-trade question. Henry Hazlitt, author of Economics in One Lesson explained this phenomenon when he wrote: … the same people who can be clearheaded and sensible when the subject is one of domestic trade can be incredibly emotional and muddlehead...
Free-Rider Friday, August 2018
Sept. 7, 2018

Free-Rider Friday, August 2018

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...
Life After Google: Interview with George Gilder
Aug. 31, 2018

Life After Google: Interview with George Gilder

We are honored to have the opportunity to interview George Gilder for a second time. Writer, economist, technology advocate, and co-founder of the Discovery Institute. George’s latest book is Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy. His 1981 international bestseller, Wealth and Poverty, advanced a practical and moral case for supply-side economics and capitalism during the early months of the Reagan Administration and made him President Reagan's most quoted...
Interview with Marketing Consultant David Meikle
Aug. 24, 2018

Interview with Marketing Consultant David Meikle

Join us for a great discussion with former Ogilvy marketer David Meikle, who opened up Ogilvy in Russia and ran it for four years. Ron met David earlier this year at a conference hosted by the Institute of Communication Agencies in Toronto, and thoroughly enjoyed his long conversation with David about his experiences in marketing, including working with Rory Sutherland. You won't want to miss this episode!
Interview with Economist Mark Skousen
Aug. 17, 2018

Interview with Economist Mark Skousen

Ed and Ron are honored to interview economist Mark Skousen, one of Ron’s favorite economics author. He is a former analyst for the Central Intelligence Agency, a columnist to Forbes magazine and past president of the Foundation for Economic Education. His economic bestsellers include “The Structure of Production,” “Economics on Trial,” “Puzzles and Paradoxes on Economics,” “The Making of Modern Economics,” “The Big Three in Economics,” “EconoPower,” and “Economic Logic,” a market-friendly textbo...
Interview with John Stossel
Aug. 10, 2018

Interview with John Stossel

Ron and Ed are thrilled and honored to have John Stossel appear on the show. John Stossel joined Reason in 2017. The former host of Fox Business' Stossel and ABC's 20/20, he has won 19 Emmys and authored several best-sellers, most recently No, They Can't: Why Government Fails—But Individuals Succeed. He is also the author of a popular weekly column that is syndicated via Creators.
Pricing Expert Stephan Liozu
Aug. 3, 2018

Pricing Expert Stephan Liozu

Ed and I are honored to have on our Professional Pricing Society colleague Stephan Liozu. Stephan has written several articles on strategic pricing issues for the Journal of Professional Pricing and is a regular presenter at Professional Pricing Society conferences in Europe and North America as well as the Strategic Account Management Association conferences. He authored four books, Value Mindset, (2017), Dollarizing Differentiation Value (2016), The Pricing Journey (2015) and Pricing and Human...
Free-Rider Friday, July 2018
July 27, 2018

Free-Rider Friday, July 2018

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...
Interview with Jeffrey Tucker
July 20, 2018

Interview with Jeffrey Tucker

Ron and Ed are pleased to be interviewing author Jeffrey Tucker. Jeffrey is an economics writer of the Austrian School, an advocate of anarcho-capitalism and Bitcoin, a publisher of libertarian books, a conference speaker, and an internet entrepreneur. He is Editorial Director of the American Institute for Economic Research and Chief Liberty Officer (CLO) of Liberty.me. Tucker is also an adjunct scholar with the Mackinac Center for Public Policy, a research affiliate of RMIT University's Blockch...
Interview: Reginald Lee, Strategic Cost Transformation
July 13, 2018

Interview: Reginald Lee, Strategic Cost Transformation

We are pleased to welcome back to the show Dr. Reginald Lee, author of Lies, Damned Lies, and Cost Accounting: How Capacity Management Enables Improved Cost and Cash Flow Management, and the founder of the Cash Flow Innovation Lab. He is in the final throes of completing his latest book, Strategic Cost Transformation: Using Business Domain Management to Improve Cost Data, Analysis, and Management. This book not only lights a candle in the darkness when it comes to the inaccuracies of cost accoun...
Memorable Mentors: Peter F. Drucker
July 6, 2018

Memorable Mentors: Peter F. Drucker

Peter F. Drucker is one of the truly serious thinkers the management consultant industry can point to with justifiable pride. Even though Drucker passed away November 11, 2005, at age 95, it does not mark the beginning of the end, but the end of the beginning, since he has left such a rich legacy. Along with the economics profession, Drucker alone is responsible for introducing, and being among the first to recognize, the knowledge worker and knowledge economy to the business world. Join Ron and...
Free-Rider Friday, June 2018
June 29, 2018

Free-Rider Friday, June 2018

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...
Interview with Jeff Kanter
June 22, 2018

Interview with Jeff Kanter

Jeff Kanter is the co-founder of My Academy of Health Excellence which provides a holistic approach to healthcare and wellness. They help individuals and groups including small entrepreneurs save money on medical expenses, everyday needs and wellness solutions. They MPower our members to choose their own doctors, healthcare professionals and allow for alternative solutions by educating, communicating and creating community around all aspects of health and wellness so you can make the best decisi...
Top Ten Pricing Lessons
June 15, 2018

Top Ten Pricing Lessons

We are sorry folks. John Stossel had to cancel because an injury. We wish him a speedy recovery and look forward to having him on in the future. We decided to discuss a Ron’s Pricing Masterclass that he presented in Melbourne, Australia on May 30, 2018 at the launch of our VeraSage colleagues’ (Liz Harris, John Chisholm, and David Wells) new consulting firm, Innovim. Ron presented his Top 10 Pricing Lessons, and John wrote a fantastic recap of this presentation, including additional links, etc. ...
Interview with Alessandra Lezama, CEO, AbacusNext
June 8, 2018

Interview with Alessandra Lezama, CEO, AbacusNext

Ed and Ron are honored to interview Alessandra Lezama, CEO of AbacusNext, a sponsor of The Soul of Enterprise. Alessandra possesses strategic hands-on leadership skills, drawing on extensive cross-industry experience, sustainable strategies, thorough growth and market analysis, and a focus on process improvement. She has extensive and significant expertise in start-up and under performing businesses, revitalizing organizations and scaling business operations cost effectively. She has built high-...
Project Management: Execution
June 1, 2018

Project Management: Execution

Ron and Ed have talked project management before, but the focus was always around project planning and scope creation. In this episode, they conversation shifts to project execution and the tools needed as well as some actual predictive indicators for project completion that are NOT time based. If you have ever asked, What replaces the timesheet? this episode is for you.
Free-Rider Friday, May 2018
May 25, 2018

Free-Rider Friday, May 2018

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...
Interview with Mary Ruwart
May 18, 2018

Interview with Mary Ruwart

Ron and Ed are pleased to welcome Dr. Mary Ruwart to the show to discuss her new book, Death by Regulation. During this episode we will explore how the FDA is directly affecting your life and the lives of millions, if not billions of people because of the 1962 Amendments to the Food & Drug Act which have shaved at least five years off of your lifespan without making drugs safer and more effective. In her new book, Death by Regulation: How We Were Robbed of a Golden Age of Health and How We Can C...
Interview with Phil Rosenzweig, Author of The Halo Effect
May 11, 2018

Interview with Phil Rosenzweig, Author of The Halo Effect

Ed and Ron are honored to interview Phil Rosenzweig, the author of one our all-time favorite business books, The Halo Effect and the Eight Other Business Delusions that Deceive Managers, originally published in 2007. We discussed the book on Episode #42, Best Business Books, May 2015. The book has a profound effect on our thinking, as it challenges many of the business books out there that propagate these delusions that give business leaders the illusion of control and what it takes to succeed.
Interview with Economist Michael C. Munger
May 4, 2018

Interview with Economist Michael C. Munger

Ed and Ron are honored to interview economist Michael C. Munger, whose recent books include Choosing in Groups (coauthored with his son, Kevin Munger) and The Thing Itself, both in 2015. His research interests include the study of the morality of exchange and the working of the new Middleman Economy. Much of his recent work has been in philosophy, examining the concept of truly voluntary exchange, a concept for which he coined the term euvoluntary. His newest book addresses the sharing economy, ...
Free-Rider Friday, April 2018
April 27, 2018

Free-Rider Friday, April 2018

The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...
Interview with Blair Enns
April 20, 2018

Interview with Blair Enns

We are honored to interview Blair Enns, another crusader for Value Pricing and burying the billable hour. He wrote the fantastic book, The Win Without Picthing Manifesto, and his latest is Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Take your pricing competency to the next level and don’t miss this show.