Episodes
July 27, 2018
Free-Rider Friday, July 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...
July 20, 2018
Interview with Jeffrey Tucker
Ron and Ed are pleased to be interviewing author Jeffrey Tucker. Jeffrey is an economics writer of the Austrian School, an advocate of anarcho-capitalism and Bitcoin, a publisher of libertarian books, a conference speaker, and an internet entrepreneur. He is Editorial Director of the American Institute for Economic Research and Chief Liberty Officer (CLO) of Liberty.me. Tucker is also an adjunct scholar with the Mackinac Center for Public Policy, a research affiliate of RMIT University's Blockch...
July 13, 2018
Interview: Reginald Lee, Strategic Cost Transformation
We are pleased to welcome back to the show Dr. Reginald Lee, author of Lies, Damned Lies, and Cost Accounting: How Capacity Management Enables Improved Cost and Cash Flow Management, and the founder of the Cash Flow Innovation Lab. He is in the final throes of completing his latest book, Strategic Cost Transformation: Using Business Domain Management to Improve Cost Data, Analysis, and Management. This book not only lights a candle in the darkness when it comes to the inaccuracies of cost accoun...
July 6, 2018
Memorable Mentors: Peter F. Drucker
Peter F. Drucker is one of the truly serious thinkers the management consultant industry can point to with justifiable pride. Even though Drucker passed away November 11, 2005, at age 95, it does not mark the beginning of the end, but the end of the beginning, since he has left such a rich legacy. Along with the economics profession, Drucker alone is responsible for introducing, and being among the first to recognize, the knowledge worker and knowledge economy to the business world. Join Ron and...
June 29, 2018
Free-Rider Friday, June 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...
June 22, 2018
Interview with Jeff Kanter
Jeff Kanter is the co-founder of My Academy of Health Excellence which provides a holistic approach to healthcare and wellness. They help individuals and groups including small entrepreneurs save money on medical expenses, everyday needs and wellness solutions. They MPower our members to choose their own doctors, healthcare professionals and allow for alternative solutions by educating, communicating and creating community around all aspects of health and wellness so you can make the best decisi...
June 15, 2018
Top Ten Pricing Lessons
We are sorry folks. John Stossel had to cancel because an injury. We wish him a speedy recovery and look forward to having him on in the future. We decided to discuss a Ron’s Pricing Masterclass that he presented in Melbourne, Australia on May 30, 2018 at the launch of our VeraSage colleagues’ (Liz Harris, John Chisholm, and David Wells) new consulting firm, Innovim. Ron presented his Top 10 Pricing Lessons, and John wrote a fantastic recap of this presentation, including additional links, etc. ...
June 8, 2018
Interview with Alessandra Lezama, CEO, AbacusNext
Ed and Ron are honored to interview Alessandra Lezama, CEO of AbacusNext, a sponsor of The Soul of Enterprise. Alessandra possesses strategic hands-on leadership skills, drawing on extensive cross-industry experience, sustainable strategies, thorough growth and market analysis, and a focus on process improvement. She has extensive and significant expertise in start-up and under performing businesses, revitalizing organizations and scaling business operations cost effectively. She has built high-...
June 1, 2018
Project Management: Execution
Ron and Ed have talked project management before, but the focus was always around project planning and scope creation. In this episode, they conversation shifts to project execution and the tools needed as well as some actual predictive indicators for project completion that are NOT time based. If you have ever asked, What replaces the timesheet? this episode is for you.
May 25, 2018
Free-Rider Friday, May 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...
May 18, 2018
Interview with Mary Ruwart
Ron and Ed are pleased to welcome Dr. Mary Ruwart to the show to discuss her new book, Death by Regulation. During this episode we will explore how the FDA is directly affecting your life and the lives of millions, if not billions of people because of the 1962 Amendments to the Food & Drug Act which have shaved at least five years off of your lifespan without making drugs safer and more effective. In her new book, Death by Regulation: How We Were Robbed of a Golden Age of Health and How We Can C...
May 11, 2018
Interview with Phil Rosenzweig, Author of The Halo Effect
Ed and Ron are honored to interview Phil Rosenzweig, the author of one our all-time favorite business books, The Halo Effect and the Eight Other Business Delusions that Deceive Managers, originally published in 2007. We discussed the book on Episode #42, Best Business Books, May 2015. The book has a profound effect on our thinking, as it challenges many of the business books out there that propagate these delusions that give business leaders the illusion of control and what it takes to succeed.
May 4, 2018
Interview with Economist Michael C. Munger
Ed and Ron are honored to interview economist Michael C. Munger, whose recent books include Choosing in Groups (coauthored with his son, Kevin Munger) and The Thing Itself, both in 2015. His research interests include the study of the morality of exchange and the working of the new Middleman Economy. Much of his recent work has been in philosophy, examining the concept of truly voluntary exchange, a concept for which he coined the term euvoluntary. His newest book addresses the sharing economy, ...
April 27, 2018
Free-Rider Friday, April 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...
April 20, 2018
Interview with Blair Enns
We are honored to interview Blair Enns, another crusader for Value Pricing and burying the billable hour. He wrote the fantastic book, The Win Without Picthing Manifesto, and his latest is Pricing Creativity: A Guide to Profit Beyond the Billable Hour. Take your pricing competency to the next level and don’t miss this show.
April 13, 2018
Interview with Donald Boudreaux
Ron and Ed are thrilled to interview Donald Boudreaux. Prof. Boudreaux is an economist, author, professor, and co-director of the Program on the American Economy and Globalization at the Mercatus Center at George Mason University. Boudreaux was an Assistant Professor of Economics at George Mason University from 1985 to 1989. He was an Associate Professor of Legal Studies and Economics at Clemson University from 1992 to 1997, and President of the Foundation for Economic Education from 1997 to 200...
April 6, 2018
Your Customer Defines Quality Not You
This episode is dedicated to the possibility that quality is not objective goodness but rather conformance to a requirement. For a professional this means the customer's requirement, not just professional standards. Viewing quality in the light is challenging to our minds and not something easily grasped. If you want to think along with Ron and Ed more deeply about the issue of quality and its relationship to both the professional and the customer, you are invited to listen to this episode of th...
March 30, 2018
Free-Rider Friday, March 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...
March 23, 2018
Net Neutrality: Interview with Professor Thomas Hazlett
Ed and I are honored to be able to interview Professor Thomas Hazlett, one of the country's leading economists in the are of the wireless spectrum, FCC regulation, etc. We will discuss his most recent book: The Political Spectrum: The Tumultuous Liberation of Wireless Technology, from Herbert Hoover to the Smartphone, which was published in May 2017. If you want to understand net neutrality, along with the history of government regulation of the spectrum and its impact on innovation, don't miss ...
March 16, 2018
Interview with Peter Block
Full disclosure: We prerecorded this episode. In our opinion, it is phenomenal. Peter Block is just incredible. Do yourself and your customers and your neighbors and your family, a favor and give this one a listen. This episode is dedicated to the possibility that a professional can increase their effectiveness in working with their customers (not clients) if they adopt some of behaviors espoused by Peter Block. Adopting these behaviors is not easy as it requires us to think differently than we ...
March 9, 2018
How to Have a Value Conversation
Without the value conversation, there can be NO value pricing. Without the ability to have this conversation, value pricing is dead on arrival. Without knowing what the perceived value is, there is no way to use it as the primary influence in the setting of a price. So why do professionals not engage in the value conversation? The answer is simple: it is difficult to do (a secondary reason: they fear they don’t provide anything of real value; that what they do is a “commodity”). There is no ques...
March 2, 2018
Taking Down Trickle Down
“Trickle Down Economics” is hurled around as a pejorative by politicians, the media, and other opponents of free markets. Yet there is no such theory in learned histories of economic thought. It’s a non-existent theory, a caricature of reality. So why is it continually used to describe supply-side economic policies, such as tax cuts, deregulation, and other policies to incentivize more risk taking, capital investment, and entrepreneurship? Join Ed and Ron as they discuss how economies and wealth...
Feb. 23, 2018
Free-Rider Friday, February 2018
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no...
Feb. 9, 2018
Bad Medicine
For 2,400 years patients believed doctors were doing good; for 2,300 years they were wrong. Until the invention of antibiotics in the 1940s doctors, in general, did their patients more harm than good. Why do bad ideas die hard? Why do professions and professionals cling to ineffective theories and methods? Join Ed and Ron as they discuss two important books that illustrate the need for us to constantly challenge our core assumptions about the way world works: Bad Medicine: Doctors Doing Harm Sin...