Artificial intelligence (AI) is changing everything. It is merging our personal lives with our business lives as devices learn more about us and location-based intelligence always knows where we are and what we are doing. We ...
Digitalization is happening at all levels of the economy and it is impacting small and medium size businesses (SMB’s) as much it impacts enterprise companies. The challenge is that SMB’s do not always have the same digital re...
There is no place in the world where digital marketing is changing and advancing so fast as in the Middle East and African (MEA). In preparation for our LOCALCOMM SIINDA event, to be held at Google Headquarters, March 6 & 7 i...
Traditional marketers and business owners think that the word 'digital' in digital marketing is simplistically taken to mean 'our website' or 'our Facebook page' and this thinking limits the scope and opportunity that digital...
We were shocked when Equifax announced that 143 million Social Security numbers were compromised. Amazon and Walmart have had customer passwords leaked online. These are only the big breaches that we hear about, but there are...
We are in the 4th Industrial Revolution and we are facing rapid change in the way we work and the kinds of work we do. Our workforce is experiencing more changes than ever before, with economic transformation driven by new te...
Thought Leadership is all about having the answers to the biggest questions on the minds of your target audience. It is about sharing a unique perspective on topics relevant to certain audiences. Thought leadership becomes ef...
A Supplier Gender Diversity program is a proactive business program which encourages the use of gender neutral supply chain selection and promotes women owned businesses. This is important because women-owned business enterpr...
On paper, things have never looked better for female entrepreneurs. In fact, more than 11 million U.S. firms are now owned by women, employing nearly 9 million people and generating $1.7 trillion in sales, according to 2017 d...
Leadership is the most influential and critical element in business. Effective leaders have the necessary tools and skills to inspire and impact their teams allowing firms to run competently and smoothly. But there are differ...
The power of the web has affected more than just the way we communicate and the vast access to information we now have, it also carries with it a variety of legal issues. These issues are o related to intellectual property co...
The Network Marketing and Direct Sales profession hit a new record in 2016 with $184 BILLION in global sales and in 2018 it is one of the fastest growing industries. It has become the new marketing method with intelligence, u...
The new trend shaping the future of marketing is the notion of Purpose. Influential marketing leaders say that becoming more focused on purpose-driven marketing will help increase business because both businesses and consumer...
Business Etiquette is a set of rules by which we conduct business. Essentially, business etiquette enables a company to function smoothly in its interactions with other businesses, its own employees and the general public, al...
“Show me your friends and I will show you your future” Mark Ambrose. We all have friends, peers and associates that are part of our everyday life. Very often they provide us with support, they motivate us and give us a sense ...
If we really want to break down the boundaries and have diversity in all industry sectors, we had better start reversing the trends, and one of the most difficult sectors to do this in is technology. The number of women that ...
Influencer marketing has gotten big in the past few years, but what is it about? It is the process of leveraging existing social media influencers—people who carry a strong reputation with a large number of people in a given ...
Powerful partnerships are the key to improving sales revenues, margins and profits. They are also the best way for you to exponentially increase your business success and grow you company. Partnerships help you increase marke...
The world is no longer obsessed with the Millennial Generation. Today we are more concerned about understanding Generation Z, and the two are different. Although the two generations share the same affinity for technology, a b...
In 2015 CBS news reported-- according to a government study-- 1 in 10 adults in the workforce have either an alcohol or drug addiction problem. In 2016, Quest Diagnostics analysed 10 million workforce urine test results and n...
Small and Medium size businesses (SMBs) want to stay ahead of their competition, but do not always understand how to do it. Digital marketing, although very effective, is confusing and time consuming for the SMB. While most l...
Today’s organizations and leaders are focused on doing things effectively and producing good financial results. We have created a competitive world where only business counts and the individual is lost in the process. The res...
Privacy is dead, right? Facebook knows everything about us, LinkedIn has our entire careers documented and consumer behaviour shows, that people just don't care about privacy, no matter how much they complain about it. Resear...
State of Women-owned business reports that in the USA alone, there are an estimated 11.6 million women-owned businesses that employ nearly 9 million people and generate more than $1.7 trillion in revenues. Even with the growt...